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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

Brands are under increasing pressure to minimize the environmental footprint of their packaging materials and processes, from reducing waste and emissions to promoting recycling and circularity. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

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Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Retail TouchPoints

Rebag+ members also receive 10% lower prices on all items, access to weekly new arrivals and sales, free shipping and returns and up to 5% higher payouts when selling products. To join Newegg+, customers need to create an account or sign in to their Newegg account and then choose to enroll in Newegg+.

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Thanks to Fewer Promotions, American Eagle Rights the Ship

VMS

The retailer attributed the reversal to reduced promotions and controlled costs that helped fuel profitability during the summer months. However, its shares took a tumble in pre-market trading on account of lower-than-expected revenue for the quarter. million compared to a loss of $13.75 million in the year prior.

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Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. And promotional products often create a more memorable brand experience.

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

One way of achieving this is through Klaviyo’s integration with Starshipit a shipping platform designed to enable retailers to eliminate manual shipping processes and allow customers to track their parcels, saving a lot of questions and support time.

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6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle 

Retail TouchPoints

Brands can delve into historical sales data, market trends and consumer insights to predict their seasonal demand patterns while factoring in changes based on promotions and actual sales. This can include critical insights gathered from metrics such as pick accuracy, on-time shipping, on-time in-full and delivery success rates.

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How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. A successful promotional strategy can bring your brand to a more targeted audience. An important aspect is the look and feel of your ads.