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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

Checkout 265
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A Small Business’s Guide To Boosting Checkout Conversion Rates

Retail Minded

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. These all affect the revenue of e-commerce stores since they lose out on sales when customers leave without completing their purchase or registering an account. This is a standard marketing strategy.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

The templates, built by experienced email marketers, include welcomes, browse/cart reminders, in-stock and price-drop alerts, shipping updates, and post-purchase follow-ups, to name just a few. The promotion boosted Arizona’s off-season revenue by 201 per cent. “In

Marketing 287
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3 Not-So-Obvious Ways Online Retailers Can Boost CLV

Retail TouchPoints

That means showing customers high-quality images, answering frequent questions on sales pages, using an FAQ or chatbot for other concerns (like shipping times or costs), and reducing the number of hoops they have to jump through for the checkout purchase. Then, create what you think would be the most enjoyable checkout process.

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1 in 4 American Adults Have a Disability — Does Your Site Give Them a Great Shopping Experience?

Retail TouchPoints

For example, an easily navigable checkout page does little good when the product pages are frustrating for people with certain disabilities. The same goes for everything from email blast promotions to a user’s ability to read on-site reviews.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

By entering numerous emails and shipping addresses, the bots can get around traditional fraud detection systems. Once the reseller receives the bot-bought goods, they set their marked-up price and promote the availability of the product on marketplace sites. Anti-bot defenses like CAPTCHA are disregarded. Bots are available to rent.