Remove Accounting Remove Advertising Remove Promotions Remove Shipping
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Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s why some retailers work with a team that can ensure your shipments are accounted for efficiently, especially within the Amazon environment. Get as aggressive on promotions as possible. Neatness counts at Amazon.

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Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. Some 10 million companies and individuals around the world use Facebook Ads.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

The biggest corporate push has been in fashion, and it’s working: 75% of its private label brands are in fashion, and according to Amazon (see exhibit below), fashion private label sales account for 9% of its total fashion first-party (meaning direct or 1P) sales. Amazon controls the inventory, marketing and promotional strategy.

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. By selling additional or more expensive products to customers you were already getting sales from, you generate an immediate increase in the revenue already being accounted for.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Yet the reality is that by focusing on fraud first, companies are focusing on the wrong priority.

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How to Use Pricing and Promotions to Improve Customer Satisfaction

Wiser

You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores. Or better yet, they offer incentives like free shipping or $5 off. Promotions. You left a pair of shoes in your cart to think about it?