Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success
Retail TouchPoints
JANUARY 14, 2022
As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts.
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