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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Just last year, total returns accounted for $761 billion in lost sales for U.S. during the returns process. retailers, according to NRF. Free returns alone aren’t enough, though.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

All of these retailers succeed by building hype around the launch, priming their loyal customers to place their order as soon as the product or service is released. Below, we examine reseller tactics and their potential damage to merchants. The merchant-consumer relationship is built on trust. Bots are available to rent.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

toy industry sales increased 11% in Q3 2021 from 2020, according to the NPD Group , driven by price increases, a continuation of pandemic lifestyles and fewer promotions. Even outside of the holiday season, uptake in buy now, pay later (BNPL) services is exploding in the U.S., Stressed Consumers Spread Out Spending with BNPL.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Why Online Store Owners Should Be Using Google’s Currency Conversion in Google Merchant Center

Store Growers

In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. This feature lets merchants use automatic exchange rates for their target audiences in various locations on a global level and lets them expand their businesses wherever they please.