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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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FedEx Enters Partnership to Expand Ecommerce Platform

Retail TouchPoints

FedEx and Adobe have entered a multi-year collaboration that will begin with the integration of Adobe Commerce with ShopRunner, an ecommerce platform and subsidiary of FedEx Services. The partnership was forged to help retailers better manage their shipping and logistics and allow them to offer an improved last-mile delivery experience.

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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Worst of all, for all the added costs retailers take on to fulfill returns, shoppers still are unhappy after going through a hassle-filled reverse logistics process. during the returns process.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

The company says Quin helps shoppers make better and faster decisions throughout their online or in-store journeys — fulfilling any sophisticated shopping request — ranging from finding available product assortments or recipes that match a whole suite of health- or budget-related constraints — to general health and customer service.

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4 Keys to an Impactful Global Growth Strategy

Retail TouchPoints

If you want to slowly test a new market and aren’t quite ready to invest in customer service operations and last mile logistics, consider the value of partnering with adjacent retailers and marketplaces, which are primed for launching new brands. “When reaching out, use the right channels to foster a positive customer experience.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.