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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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FedEx Enters Partnership to Expand Ecommerce Platform

Retail TouchPoints

FedEx and Adobe have entered a multi-year collaboration that will begin with the integration of Adobe Commerce with ShopRunner, an ecommerce platform and subsidiary of FedEx Services. The partnership was forged to help retailers better manage their shipping and logistics and allow them to offer an improved last-mile delivery experience.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

All of these retailers succeed by building hype around the launch, priming their loyal customers to place their order as soon as the product or service is released. Below, we examine reseller tactics and their potential damage to merchants. The merchant-consumer relationship is built on trust. Bots are available to rent.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

It’s hard to believe that the invention of the UPC — first used by railroads almost 100 years ago and then introduced to speed grocery checkout lines back in 1974 — hasn’t changed. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Why Online Store Owners Should Be Using Google’s Currency Conversion in Google Merchant Center

Store Growers

In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. This feature lets merchants use automatic exchange rates for their target audiences in various locations on a global level and lets them expand their businesses wherever they please.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Offer gift cards. Determine your conversion rates.

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