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Gen Z accounts for more than half of Australia’s retail workforce

Inside Retail

Generation Z was predominant in the retail industry last year, accounting for 50.4 Millennials accounted for 27.9 This modest uptrend in employment within the sector, however, mirrors the broader trend of a slowdown in consumer spending, the report said. The proportion of Gen Z employees in the sector increased from 45.5

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How to Level Up Your Trade Spend Accounting

Wiser

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions.

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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331
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Express Taps Consumer Products Veteran for CEO

Retail TouchPoints

In a statement, the company reported that Baxter stepping down is “unrelated to the company’s accounting or financial reporting,” which was released earlier this week and included a consolidated net sales decrease of 6%. He guided the business to strong volume performance and market share gains across the retail brand portfolio.

Consumer 255
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How to Convert Customers with Empathetic Marketing

Retail TouchPoints

Unfortunately, this is something marketing professionals often overlook. The solution to this problem is empathetic marketing, which recognizes, understands and appeals to the role that emotions have in the decision-making process. True personalization must take into account their values and what they stand for.

Marketing 237