Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 271

Marketing Consumer Checkout Customer Experience 271

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

APRIL 21, 2021

Pinterest also is launching multi-feed support for Catalogs, a new feature that will help businesses easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to 20 product feeds to their account.

Marketing 316

Marketing Accounting Advertising Consumer 316

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Plus, mobile allows them to be “always-on” and now accounts for 63 per cent of all online purchases. . The modern consumer journey.

Consumer 147

Consumer Checkout Social Commerce Shipping 147

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 268

Social Commerce Shopping Advertising Consumer 268

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?

Consumer 200

Consumer Social Commerce Shopping Returns 200

Retail TouchPoints

AUGUST 3, 2022

While Ulta doesn’t intend for every investment made by Prisma Ventures to directly impact its own retail offerings, “where synergies exist the partners will co-create to bring innovation to the market,” according to Ulta.

Social Commerce 283

Social Commerce Accounting Marketing Planning 283

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Payment Services 246

Payment Services Social Commerce Accounting Customer Experience 246

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. consumers have tuned into a livestreaming event.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 261

Consumer Shopping Shipping Accounting 261

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Social Commerce 229

Social Commerce Consumer Shopping Accounting 229

Inside Retail

APRIL 4, 2024

According to Aussie-born global fintech Airwallex – which last month launched its State of Cross-border eCommerce: Key Trends of 2024 Report – a whopping 54 per cent of global consumers are expected to increase their international online spending over the next six to 12 months. To get started with Airwallex, sign up for a free account now.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

Social Commerce 267

Social Commerce Accounting Marketing Planning 267

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

Consumer 130

Consumer Shopping Outdoor Fashion 130

Retail TouchPoints

AUGUST 1, 2022

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.

Social Commerce 263

Social Commerce Accounting Marketing Planning 263

Retail TouchPoints

JULY 12, 2021

The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Brick-and-mortar dominates the retail scene, with ecommerce projected to account for just 7% of sales this year, up from 3% in 2017. billion population, but still with plenty of room for growth.

Wholesale 254

Wholesale Social Commerce Fashion Consumer 254

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Advertising 284

Advertising Accounting Marketing Promotions 284

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Diving down the rabbit hole of hashtags like these will show you exactly what products people are going crazy over.

Checkout 245

Checkout Marketing Advertising Point of Sale 245

Retail TouchPoints

OCTOBER 13, 2023

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform.

Accounting 275

Accounting Promotions Consumer Marketing 275

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 360

Consumer Marketing Promotions Management 360

Retail TouchPoints

JULY 30, 2021

accounted for $5 billion of Alibaba’s total $74.1 products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. The China market is very different than the U.S.

Merchant Services 278

Merchant Services Accounting Social Commerce Payment Services 278

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. The issue with this is that both retailers and customers have to have accounts set up in the same exchange platform.

Payment Services 328

Payment Services Checkout Telecommunications Social Commerce 328

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

DECEMBER 11, 2023

Starbucks Australia has sought out expertise to revolutionise the way it serves coffee using more sustainable cups, and in the process, it could potentially fix its popularity – or lack thereof – in the local market. Starbucks Australia confirmed a new way to consume take-away coffee will be created and introduced for Australians in 2024.

Consumer 260

Consumer Marketing Accounting Social Commerce 260

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Fashion 267

Fashion Consumer Marketing Accounting 267

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 The Transformation of Search Consumers are searching a lot. billion in 2022.

Advertising 245

Advertising Social Commerce Consumer Fulfillment 245

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

OCTOBER 21, 2022

Denise Leonhard: Retailers have to go to all these different channels now, much more than they used to, and it’s not just about the products themselves — consumers are also looking for that seamless payment experience with the brands they trust. We actually have tens of millions of people who just have Venmo accounts.

Merchant Services 320

Merchant Services Payment Services Checkout Finance 320

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Voice commerce could potentially address at least some of this market,” stated the report. “As

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 156

Beauty and Health Accounting Social Commerce Advertising 156

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

Clienteling 271

Clienteling Consumer Accounting Boutique 271

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. I think that’s a big part of what is letting us take market share in the space.”

Advertising 291

Advertising Consumer Marketing Shopping 291