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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

Consumer 309
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The Secret Behind Quick-Turn Merch: A Strong Partner

Retail TouchPoints

This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. How do these brands turn around these drops so quickly? The key to consumers’ hearts lies in the merch partner you choose. Additionally, a proven track record of successful products (especially with a quick-turn drop) is essential.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

Shipping 210
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

Consumer 198
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 254
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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The legal skirmish is important for US consumers and rival retailers because it shows how online retailers with vendors in China need to navigate US intellectual property protections. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit. “I

Marketing 130