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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

Consumer 312
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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

Shipping 269
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The Secret Behind Quick-Turn Merch: A Strong Partner

Retail TouchPoints

This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. How do these brands turn around these drops so quickly? The key to consumers’ hearts lies in the merch partner you choose. Additionally, a proven track record of successful products (especially with a quick-turn drop) is essential.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

Consumer 258
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 264
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Kogan’s earnings drop 42 per cent as online demand slows

Inside Retail

Online business Kogan has seen its earnings drop by “more than 42 per cent” after sales slowed in the third quarter compared to previously high demand, the business announced on Friday. million demiurge fee – that is, failing to offload goods from a ship for freighter in the allotted time.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Whether using tried and tested pre-built templates from Klaviyo’s extensive library, or building unique flows using a simple drag-and-drop tool to create their own, retailers can create advanced, profitable automated flows that are proven to boost conversion rates. Thank you messages can be tailored to new shoppers or returning customers.

Marketing 287