Starbucks Unveils Evolved ‘Reinvention’ Plan
Retail TouchPoints
NOVEMBER 3, 2023
The new “Triple Shot” plan builds on the original reinvention strategy introduced by former CEO Howard Schultz at the company’s Investor Day in September 2022. in fiscal 2024, with an ultimate long-term goal of 20,000 U.S. In fact, beverage innovations now account for 85% of beverage sales, the company shared. “We
Let's personalize your content