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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. from 2022, while Cyber Week overall sales were $38 billion, an increase of 7.8% vs. 2022, according to the CNBC /NRF Retail Monitor.

Marketing 257
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Lululemon Plans 30+ New International Stores with Majority in Fast-Growing China Market

Retail TouchPoints

The company is planning to open 50 net new stores this year, and 30 to 35 will be international, with the majority located in China. International growth also was likely helped by recent investments in Spain , where the company opened two stores and launched a dedicated ecommerce site in September 2022. billion and $2.17

Planning 262
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Mango Plans to Open 500 Stores Worldwide Under New Strategic Plan

Retail TouchPoints

On the heels of its 40th anniversary, Mango Fashion Group has revealed plans to open 500 new stores in key markets, including Canada, France, the UK and U.S., India, Italy and Spain are the other store “homes” planned for the coming years. In 2022, 36% of its business came from online channels. through 2026.

Planning 221
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Starbucks Unveils Evolved ‘Reinvention’ Plan

Retail TouchPoints

The new “Triple Shot” plan builds on the original reinvention strategy introduced by former CEO Howard Schultz at the company’s Investor Day in September 2022. We will become truly global as we create the surround-sound of omnichannel strategies in the 86 markets where we sell Starbucks coffee.”

Planning 248
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Macy’s Plans Online Marketplace Launch for 2022, Reconsiders 60 Store Closures

Retail TouchPoints

Macy’s is continuing its omnichannel evolution with the launch of a curated digital marketplace for both its flagship brand and Bloomingdale’s slated to open in the second half of 2022. The change in closure plans goes hand in hand with the retailer’s expanded digital presence.

Planning 285
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Five Below Plans to Convert 400 Stores to Higher-Price Format

Retail TouchPoints

Five Below , the value retailer targeting the tween and teen markets, plans to open more than 200 stores during its fiscal year 2023, which ends in January 2024, and convert more than 400 stores to its higher-priced Five Beyond format. 30, 2022 through Jan. The retailer’s Q4 and FY 2022 will end on Jan. 28, 2023.

Planning 315
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Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

Retail TouchPoints

million generated in 2022. Warby Parker, which began life as a pure-play DTC retailer, opened 40 stores in 2023 for a total of 237 and plans to open another 40 stores this year. In only its second full year as a public company, Warby Parker generated net revenue of $71.7 million in 2023, 12% higher than the $669.8

Planning 263