Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 307

Marketing Advertising Consumer Marketing Spend 307

Retail TouchPoints

APRIL 24, 2024

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

Advertising 230

Advertising Marketing Planning Consumer 230

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 297

Advertising Marketing Social Commerce Consumer 297

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 290

Advertising Inventory Management Management Consumer 290

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 billion in digital spending in 2022 alone. First-party customer data.

Advertising 264

Advertising Marketing Accounting Planning 264

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 241

Consumer Marketing Accessories Advertising 241

Small Biz Trends

AUGUST 13, 2022

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

Marketing 116

Marketing Advertising Accounting Promotions 116

Inside Retail

NOVEMBER 9, 2021

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation. It said the change would take place starting January 19, 2022.

Planning 130

Planning Advertising Location Marketing 130

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 277

Merchant Services Finance Advertising Marketing 277

Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

Marketing 130

Marketing Advertising Planning Location 130

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

Advertising 52

Advertising Promotions Marketing Planning 52

Retail TouchPoints

NOVEMBER 9, 2022

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a joint venture with Publicis Groupe , with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S.

Advertising 289

Advertising Marketing Returns Planning 289

Retail TouchPoints

MAY 16, 2022

At the Retail Innovation Conference & Expo held May 10-12 in Chicago, Rick Gomez, EVP and Chief Food & Beverage Officer at Target, revealed the critical role grocery played in this success story, as well as how the retailer plans to make it even more central to its guests’ shopping experience.

Promotions 272

Promotions Advertising Fulfillment Shopping 272

Independent Retailer

OCTOBER 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. 2022 Marketing is Looking a Little Different. Stiner offers some key tips in order to do this: Design a Content Development Plan.

Marketing 92

Marketing Advertising Planning Promotions 92

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 178

Marketing Advertising Consumer Planning 178

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 283

Marketing Consumer Advertising Social Commerce 283

Retail TouchPoints

JANUARY 24, 2023

billion in 2022. What should advertisers be aware of when investing in this format? In January 2022, search grew by 24% YoY while the rest of digital grew 34% YoY. Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies.

Advertising 272

Advertising Social Commerce Consumer Fulfillment 272

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 263

Advertising Store Operations Merchant Services Wholesale 263

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Retail TouchPoints

JUNE 25, 2021

The pledge includes plans to increase all forms of spending across the entire company, from sourcing to supply chain to marketing. Additionally, the retailer will host a media summit for BIPOC and diverse businesses in partnership with Starcom, part of Publicis Media, by spring 2022.

Marketing 167

Marketing Fulfillment Advertising Planning 167

Retail TouchPoints

APRIL 26, 2024

billion on their pets in 2022, up from $123.6 Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. McDonnell: As much as we look through a dog’s-eye-view as we develop our products, we look through a consumer lens when marketing them.

Wholesale 277

Wholesale Consumer Marketing Advertising 277

Retail TouchPoints

SEPTEMBER 26, 2023

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. What sold through? What still needs to ship?

Advertising 264

Advertising Fulfillment Shipping Returns 264

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. per cent from 2022-2027.

Planning 130

Planning Fashion Accessories Management 130

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 306

Consumer Advertising Shrinkage Planning 306

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

Advertising 278

Advertising Accessories Marketing Fashion 278

Independent Retailer

FEBRUARY 17, 2022

With the new year ahead of us, it is time for indie retailers to start adapting to those changes and keep up with the competition in order to be successful this year, which means adjusting your marketing strategies. Video is the New Successful Marketing Tactic. 2022 will be the year of the creator. Marketing No No’s.

Marketing 75

Marketing Advertising Promotions Consumer 75

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 239

Drop-Shipping Shipping Outdoor Customer Retention 239

Retail TouchPoints

FEBRUARY 2, 2024

Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. billion , a huge increase from the $278 million in profit Amazon saw in Q4 2022. The company saw similarly positive results across 2023, with revenue for the year up 12% from 2022, to $574.8

Shopping 278

Shopping Advertising Customer Experience Apparel 278

Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl. The very next month Temu debuted in the U.S.

Merchant Services 243

Merchant Services Drop-Shipping Shipping Payment Services 243

Retail TouchPoints

NOVEMBER 21, 2023

In fact, Emarketer saw the ecommerce growth rate this October surpass those of November and December 2022. If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. billion online!

Shopping 277

Shopping Specialty Retailers Consumer Department Stores 277

Small Biz Trends

JUNE 8, 2022

Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level. Unlike advertising messages, promotional products are not as intrusive and distracting. .’

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

NOVEMBER 15, 2023

“We have an incredible opportunity to leverage Claire’s relevance, impact and equity to build compelling content that appeals to ‘Gen Zalpha,’” said Kristin Patrick, EVP and Chief Marketing Officer of Claire’s in a statement. This connection will integrate Claire’s branded programming into the lives of the most pivotal generations of today.

Fashion 264

Fashion Advertising Marketing Planning 264

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. June 23, 2022. , July 28, 2022. Many factors remain within a brand’s control, including marketing efforts. Pause to plan. How to Market in a Downturn. 1 Kelly, Jack.

Marketing 52

Marketing Advertising Consumer Promotions 52

Independent Retailer

DECEMBER 14, 2022

In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has come directly from a corporation. One of the trends that is expected to come is brands allocating more of their budgets toward influencer marketing in order to diversify advertising channels.

Marketing 52

Marketing Advertising Fashion Consumer 52