Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Additionally, gaming in-app revenue globally is rising, with a 6 per cent increase year on year in 2023.

Marketing 130

Marketing Advertising Social Commerce ATS 130

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

Advertising 162

Advertising Marketing Location Accounting 162

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

Marketing 130

Marketing Advertising Consumer Returns 130

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 287

Marketing Wholesale Advertising Consumer 287

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 264

Advertising Consumer Marketing Accounting 264

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 294

Social Commerce Beauty and Health Advertising Merchant Services 294

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. of retail sales happen during Q4. living rooms.

Marketing 280

Marketing Advertising Retail Marketing Consumer 280

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 239

Marketing Advertising Customer Experience Planning 239

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 282

Marketing Advertising Consumer Marketing Spend 282

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 334

Marketing Advertising Social Commerce Planning 334

Retail TouchPoints

NOVEMBER 22, 2023

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023.

Marketing 258

Marketing Consumer Advertising Retail Marketing 258

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 230

Marketing Retail Marketing Advertising Promotions 230

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 296

Marketing Advertising Customer Experience Location 296

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. He takes the reins of our growing retail media network, bringing with him more than two decades of sales and marketing experience.”

Advertising 231

Advertising Fashion Marketing ATS 231

Retail TouchPoints

NOVEMBER 11, 2022

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 236

Marketing Department Stores Advertising Management 236

Retail TouchPoints

MARCH 2, 2023

Former Red Bull CMO Ken Turner has been named as the first Chief Marketing Officer of Fanatics Collectibles , Fanatics ‘ growing trading cards and collectibles business. Collectibles have become a big focus for the sportswear platform, which solidified its ambitions in the space with the acquisition of Topps in January 2022.

Marketing 264

Marketing Advertising Consumer ATS 264

Retail TouchPoints

FEBRUARY 17, 2023

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a “shoppable video live commerce (SVLC) retail media network (RMN).” The Fresh Market will leverage the Firework platform to enable a video-driven RMN experience. We call it ‘shoppertainment.’”

Marketing 162

Marketing Advertising Customer Experience ATS 162

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

Marketing 314

Marketing Shipping Consumer Advertising 314

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. To learn more about retail media, check out our full guide here.

Advertising 246

Advertising Consumer Marketing Shopping 246

Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

Advertising 98

Advertising Marketing 98

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile Marketing . Visual Marketing .

Payment Services 130

Payment Services Promotions Advertising Marketing 130

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). million for sending more than 200,000 spam messages to customers.

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 238

Marketing Beauty and Health Advertising Consumer 238

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 billion in digital spending in 2022 alone. First-party customer data.

Advertising 260

Advertising Marketing Accounting Planning 260

Independent Retailer

FEBRUARY 3, 2022

With only 53 percent of consumers celebrating the Valentine’s Day holiday and even more retailers allowing shoppers to opt out of holiday marketing materials, it has become more important for businesses to get their products in front of the customers who are looking for them.

Marketing 78

Marketing Advertising Promotions Returns 78

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 240

Advertising Accounting Marketing Shopping 240

Retail TouchPoints

APRIL 24, 2024

But January 2022 has come and gone, and cookies are still a part of daily life. The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

Advertising 199

Advertising Marketing Planning Consumer 199

Small Biz Trends

JULY 13, 2022

Best Freelance Gigs in 2022. Based on analysis of 23 jobs in healthcare, fintech, technology, marketing and advertising, and logistics, Remote unveiled the best jobs for freelancers in the US, Freelance copywriter. The second-best freelance gig in 2022 is a therapist. Freelance Therapist. Freelance Creative Director.

Advertising 141

Advertising Accounting Management Marketing 141

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Brooks holds a B.A.

Marketing 277

Marketing Consumer Advertising ATS 277

Small Biz Trends

AUGUST 13, 2022

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

Marketing 116

Marketing Advertising Accounting Promotions 116

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 290

Advertising Planning ATS Marketing 290

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 287

Advertising Inventory Management Management Consumer 287

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing 262

Marketing Advertising Marketing Spend Planning 262

Inside Retail

MAY 12, 2022

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. The analyst consensus is for 2022 sales of around 970 million euros and a 5 per cent EBIT margin.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130