Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. billion in 2022 and is increasing at a rate of 18.8

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Additionally, gaming in-app revenue globally is rising, with a 6 per cent increase year on year in 2023.

Marketing 130

Marketing Advertising Social Commerce ATS 130

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 321

Marketing Advertising Social Commerce Planning 321

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. brands leverage these ecommerce strategies going into 2022? trillion by 2028.

Advertising 238

Advertising Social Commerce Promotions Outdoor 238

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 266

Advertising Marketing Social Commerce Consumer 266

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

Social Commerce 52

Social Commerce Shopping Advertising Consumer 52

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 222

Marketing Advertising Customer Experience Planning 222

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 265

Marketing Advertising Consumer Marketing Spend 265

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 297

Marketing Advertising Wholesale Apparel 297

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 288

Merchant Services Shopping Checkout Social Commerce 288

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 254

Merchant Services Social Commerce Checkout Payment Services 254

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

Customer Experience 309

Customer Experience Social Commerce Advertising Shopping 309

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

Social Commerce 188

Social Commerce Payment Services Marketing Shopping 188

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. What should advertisers be aware of when investing in this format?

Advertising 228

Advertising Social Commerce Consumer Fulfillment 228

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 255

Social Commerce Shopping Advertising Consumer 255

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 225

Advertising Fashion Point of Sale Marketing 225

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 245

Fulfillment Social Commerce Customer Retention Consumer 245

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 239

Marketing Consumer Advertising Social Commerce 239

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 245

Merchant Services Finance Advertising Marketing 245

Retail TouchPoints

DECEMBER 7, 2021

“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 205

Social Commerce Consumer Marketing Advertising 205

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 285

Sporting Goods Advertising Consumer Apparel 285

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

Advertising 250

Advertising Accessories Marketing Fashion 250

Retail TouchPoints

DECEMBER 20, 2023

Is it just me, or is advertising getting weirder? But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for an army of smaller, weirder ones. Confusion + Humor = Engagement The new storytelling strategy in advertising seems to be a delicate alchemy of confusion and humor.

Advertising 220

Advertising Marketing Consumer Social Commerce 220

Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 287

Fashion Social Commerce Shopping Advertising 287

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 250

Social Commerce Accounting Marketing Planning 250

Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S.

Advertising 227

Advertising Merchant Services Shopping Consumer 227

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” Tap into Distinct Behaviors Across the Globe.

Social Commerce 270

Social Commerce Returns Consumer Marketing 270

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Customer Retention 239

Customer Retention Customer Experience Advertising Consumer 239

Retail TouchPoints

NOVEMBER 7, 2023

And one of the key people to thank for that staggering brand pivot and revival is Kristin Patrick, the company’s Chief Marketing Officer. The brands that can build an ongoing dialogue with this group — and find ways to leverage their feedback in a tangible way — will undoubtedly win more market share. It’s just part of how I think.”

Advertising 231

Advertising Jewelry Consumer Accessories 231

Inside Retail

NOVEMBER 7, 2022

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. In 2022, this event ran on 27 March. Social commerce platforms are exploring the potential of the market through live streaming, e.g

ATS 130

ATS Social Commerce Consumer Promotions 130

Retail TouchPoints

MARCH 23, 2023

The social platform, which has approximately 150 million U.S. In his prepared remarks , Chew cited TikTok’s setting up of a special-purpose subsidiary in June 2022 , TikTok U.S. Despite the concerns about China’s potential influence on the app, advertisers continue to leverage TikTok, according to Insider Intelligence.

Advertising 173

Advertising Promotions Location Social Commerce 173

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 247

Merchant Services Checkout ATS Fulfillment 247

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Facilitating Connections Between Brands and Creators.

Advertising 278

Advertising Fulfillment Returns Shopping 278

Retail TouchPoints

AUGUST 24, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

Shopping 199

Shopping Merchant Services Fulfillment Social Commerce 199

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 268

Home Furnishings Advertising Consumer Customer Experience 268

Retail Geek

JANUARY 7, 2022

2022 Predictions. Jason : NFTs, Web 3, Metaverse, and Ultrafast delivery services are all overhyped and don’t deliver meaningful commerce revenue in 2022. Shein exceeds $30B in annual sales, disrupting apparel industry Adoption of BNPL services slows down to less than 15% CAGR in 2022. Transcript.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98