Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

Social Commerce 293

Social Commerce Inventory Management Fulfillment Shipping 293

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Commerce 261

Social Commerce Beauty and Health Advertising Merchant Services 261

Independent Retailer

FEBRUARY 15, 2022

trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. .

Social Commerce 83

Social Commerce Payment Services Marketing Fulfillment 83

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. billion in 2022 and is increasing at a rate of 18.8

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

Social Commerce 52

Social Commerce Shopping Advertising Consumer 52

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 260

Marketing Social Commerce Consumer Management 260

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. The post Appliance stores dominate 2022 Oria Awards appeared first on Inside Retail.

Social Commerce 130

Social Commerce Retail Marketing Marketing ATS 130

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. The post Appliance stores dominate 2022 Oria Awards appeared first on Inside Retail.

Social Commerce 130

Social Commerce Retail Marketing Marketing ATS 130

Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

Merchant Services 227

Merchant Services Payment Services Promotions Location 227

Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. 16-18 at New York City’s Javits Center. The 112 th annual show featured 190 sessions, more than 300 speakers and 700+ exhibitors. Leadership Lessons. Upcoming NRF Events.

Returns 241

Returns Social Commerce Consumer Shipping 241

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 269

Marketing Wholesale Advertising Consumer 269

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. When data is at the heart of a campaign, we see stronger outcomes, including at a creative level.

Marketing 130

Marketing Advertising Social Commerce ATS 130

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 307

Marketing Advertising Social Commerce Planning 307

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 207

Marketing Advertising Customer Experience Planning 207

Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added.

Social Commerce 221

Social Commerce Consumer Marketing ATS 221

Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores. It’s all about convenience.

Consumer 292

Consumer Customer Experience Returns Shopping 292

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

Social Commerce 177

Social Commerce Payment Services Marketing Shopping 177

Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content. Want to Excel at Marketplaces? It’s Time to Diversify.

Retail Trends 248

Retail Trends Social Commerce ATS Consumer 248

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 250

Marketing Advertising Consumer Marketing Spend 250

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 243

Merchant Services Social Commerce Checkout Payment Services 243

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

Social Commerce 240

Social Commerce Consumer Shopping Marketing 240

Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction.

Shopping 215

Shopping Social Commerce Planning Marketing 215

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 240

Social Commerce Shopping Advertising Consumer 240

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 274

Merchant Services Shopping Checkout Social Commerce 274

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 298

Customer Experience Social Commerce Advertising Shopping 298

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

Shopping 181

Shopping Social Commerce Shipping Promotions 181

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 229

Fulfillment Social Commerce Customer Retention Consumer 229

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 225

Marketing Consumer Advertising Social Commerce 225

365 Retail

DECEMBER 21, 2021

Now, as we move into a post-pandemic environment, what will 2022 bring for retailers? What does 2022 hold for the retail industry? In 2022, the focus for retailers will be reaching?this?omnichannel Many assume the popularity of online shopping and decline of the high-street will continue during 2022. decision making.?In

Social Commerce 105

Social Commerce Payment Services Consumer Shopping 105

Rangeme

APRIL 5, 2022

The 2022 Global Market: Spring Buying Days, a four-day immersive purchasing, discovery, and educational experience facilitated by ECRM and powered by RangeMe, just took place March 28 – April 1. It is no surprise that sustainability was one of the most talked about topics at Global Market.

Marketing 52

Marketing Consumer Shopping Social Commerce 52

Retail TouchPoints

DECEMBER 7, 2021

“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 191

Social Commerce Consumer Marketing Advertising 191

Independent Retailer

FEBRUARY 3, 2022

Independent Retailer spoke with multiple experts in the industry to find the hottest technology trends in 2022 for indie retailers to keep an eye out for: Human Behavior Analytics for Physical Locations. and the global mobile payments market has reached a value of $1.4 Fixed Wireless is the Next Big Thing.

Payment Services 76

Payment Services Social Commerce Location Consumer 76

Retail TouchPoints

APRIL 18, 2023

1 Google-Bain Future of Retail US Consumer Survey among US respondents ages 18+ who have made a purchase in the past 6 months, Aug 2022. 2 Google Internal Data 3 Google commissioned Ipsos Consumer Continuous, US, ~n=1000 online consumers 18+ per market. Oct 6-10, 2022. I’m grateful to be along for the ride.

Merchant Services 231

Merchant Services Payment Services Social Commerce Returns 231

Retail TouchPoints

JANUARY 27, 2022

Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We Super early-bird pricing rates are in effect through March 8 th , 2022.

Social Commerce 260

Social Commerce Fulfillment Marketing ATS 260

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Shopping 236

Shopping Accessories Social Commerce Consumer 236

Retail TouchPoints

OCTOBER 10, 2023

eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion in 2022. To truly prepare for a strong Q4, mobile deep linking needs to be a core part of brands’ mobile commerce strategies. of total retail ecommerce sales in 2023.

Payment Services 214

Payment Services Social Commerce Accounting Customer Experience 214