Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Marketing Advertising Consumer Marketing Spend 265

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

Payment Services 279

Payment Services Consumer Marketing Fast Fashion 279

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Kohl’s and Nine West launched an adaptive apparel line, and QVC leveraged some star power by launching an accessible fashion line in partnership with Selma Blair and Isaac Mizrahi. Nicole Silberstein 2.

Sporting Goods 285

Sporting Goods Advertising Consumer Apparel 285

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Fast Fashion 228

Fast Fashion Fashion Shipping Marketing 228

Retail TouchPoints

MAY 9, 2023

Despite the controversies, the fast-fashion brand has been named one of Gen Z’s favorite brands and one of the fashion industry’s most popular brands. This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending.

Fulfillment 242

Fulfillment Fashion Apparel Fast Fashion 242

Retail Geek

JANUARY 7, 2022

2022 Predictions. Jason : NFTs, Web 3, Metaverse, and Ultrafast delivery services are all overhyped and don’t deliver meaningful commerce revenue in 2022. Shein exceeds $30B in annual sales, disrupting apparel industry Adoption of BNPL services slows down to less than 15% CAGR in 2022. Transcript. or between 8 a.m.

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Merchant Services Payment Services Drop-Shipping Apparel 98

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript.

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Social Commerce Merchant Services Shopping Promotions 52