Retail TouchPoints
AUGUST 3, 2021
Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead. Fashion Resale. The fashion resale market is one of the fastest growing consumer-driven sectors today. Fashion resale is quickly becoming a bright spot in an otherwise gloomy COVID retail slump.
Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.
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Retail TouchPoints
FEBRUARY 18, 2022
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Wish Clips already is available to Android users in nine markets — Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan and the U.S. — and will be rolled out to iOS users starting in April.
Retail TouchPoints
JUNE 22, 2023
While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.
Retail TouchPoints
FEBRUARY 7, 2023
But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?
Retail TouchPoints
NOVEMBER 9, 2022
Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.
A1 Retail
SEPTEMBER 20, 2021
High street retailers and fast fashion brands originally dominated the influencer partnership space. E-commerce and social commerce tools – helping to change dynamic. As influencer marketing rises in popularity, social media apps have introduced new features to facilitate influencer-brand partnerships.
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