Remove Advertising Remove Fast Fashion Remove Marketing Remove Social Commerce
article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 291
article thumbnail

7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful!

Fashion 59
article thumbnail

Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

Jason visited the Walmart Neighborhood Market in Pea Ridge, Arkansas featuring drone delivery. No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And behind the neighborhood market is a drone center.

article thumbnail

Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

article thumbnail

Jason & Scot Show Episode 303 Amazon, Walmart and E-com Q4 Results

Retail Geek

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52
article thumbnail

Jason & Scot Show Episode 284 Annual Predictions 2022

Retail Geek

Interesting most of these, retail media networks are selling ads to what we would call endemic Advertiser so your Duracell batteries you sell batteries at Walmart you buy an ad from Walmart for Duracell batteries to help more people find them. [13:57] or between 8 a.m. and 10 a.m. the next day.