article thumbnail

As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. It’s not just designer fashion that’s doing a roaring trade in resale. So where does this leave traditional retailers?

article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

article thumbnail

Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. The Chinese ecommerce market is expected to be worth $3.3

article thumbnail

Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. He feels that many fashion brands have sold their uniqueness to become accessible and therefore mediocre, and environmentally unfriendly by adhering to ‘fast fashion’.

article thumbnail

How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

article thumbnail

Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

Retail TouchPoints

And a bill in France that would impose levies on fast fashion companies and restrict their advertising opportunities is making its way through that country’s parliament. The Americas Trade and Investment Act (Americas Act for short) is designed to promote economic potential in the U.S.

Apparel 237