Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Social media influencer marketing spend by brands was around $16.4 billion in 2022 and is increasing at a rate of 18.8 Xcel Brands Inc.

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Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Merchant Services Social Commerce Checkout Payment Services 254

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. What should advertisers be aware of when investing in this format?

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Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

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Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

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Retail TouchPoints

DECEMBER 7, 2021

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said. As of December 2021, U.S.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Inside Retail

APRIL 17, 2024

Singapore, Indonesia and Japan drove the most organic gaming app installations, while South Korea had the highest median advertising revenue per mile, followed by Japan and Singapore. She sees a significant opportunity for marketers to explore this space, as generative AI tools are also making advertising more performance-driven.

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Retail TouchPoints

MAY 12, 2022

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in social commerce than older generations. They can help you plan and execute experimental initiatives, like a metaverse offering or advertisement.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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Marketing Advertising Consumer Marketing Spend 265

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces.

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Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

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Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. it made up just 2% of ecommerce last year.

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Advertising Merchant Services Shopping Consumer 227

Retail TouchPoints

FEBRUARY 17, 2023

When she joined Homedics in May 2022, she wanted to bring similar processes to her new team that also encouraged deep collaboration and brainstorming. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

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Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Mullin was nominated as one of the Top 100 Women of the Future 2022 and is motivated by creating impactful and immersive experiences for users.

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Retail TouchPoints

NOVEMBER 7, 2023

With a rich tapestry of brands on her resume, including the Walt Disney Company and Playboy , Patrick has been a driving force in the brand’s big, bold efforts to win the eyes, hearts and dollars of Gen “Zalpha,” including ShimmerVille , its Roblox experience, which was designed as a digital franchise when it was introduced in October 2022. “I’m

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Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

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Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

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Retail TouchPoints

DECEMBER 2, 2022

Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve We’ve always just relied on word of mouth, and for a local neighborhood shop in 2022, word of mouth is social media ,” said Skye. Word-of-Mouth in the Digital Age.

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Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Currently available by invite only in the U.S.,

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Small Biz Trends

JUNE 13, 2022

While sellers can only promote their items to their connections on Snap, there is no charge for the feature, so they can essentially advertise products for free. In April 2022, Snapchat started to roll out new AR feature on its platform. Snapchat Extends ecommerce Offerings.

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ATS Social Commerce Promotions Advertising 98

Retail TouchPoints

OCTOBER 7, 2022

The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co. The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co.

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Merchant Services Checkout ATS Fulfillment 247

Retail TouchPoints

AUGUST 24, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Either way it’s good for us.

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Shopping Merchant Services Fulfillment Social Commerce 199

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

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Consumer Customer Experience Apparel Advertising 264

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript. Scot: [33:12] Tell it a lot to unpack there the.

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Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

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Advertising Shopping Fashion Marketing 213

Small Biz Trends

JULY 8, 2021

trillion in 2022. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. 62% of businesses believe that social commerce has helped them improve customer communication. Online Reviews.

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Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S.

Merchant Services 241

Merchant Services Payment Services Shopping Checkout 241

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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Consumer Customer Experience Inventory Management Shopping 245

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. They feel like when they see an advertisement from a brand it doesn’t even feel like an ad. It’s coming from a creator.

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