Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. brands leverage these ecommerce strategies going into 2022? As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy.

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Advertising Social Commerce Promotions Outdoor 234

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

Social Commerce 202

Social Commerce Consumer Marketing Advertising 202

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Last year, Aussie online shoppers lost more money than ever to scams, including various ‘trojan horse’ methods that imitate e-commerce retailers.

Payment Services 266

Payment Services Advertising Shopping Consumer 266

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 263

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 252

Merchant Services Social Commerce Checkout Payment Services 252

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. What should advertisers be aware of when investing in this format?

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Advertising Social Commerce Consumer Fulfillment 225

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 307

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 251

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. Prediction 1: Retailers will continue to balance customer acquisition and retention.

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Fulfillment Social Commerce Customer Retention Consumer 241

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022. Pinterest isn’t alone in this ambition.

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Social Commerce Payment Services Marketing Shopping 186

Retail TouchPoints

DECEMBER 21, 2023

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

Sporting Goods 282

Sporting Goods Advertising Consumer Apparel 282

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 241

Merchant Services Finance Advertising Marketing 241

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

Marketing 262

Marketing Advertising Consumer Marketing Spend 262

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Customer Retention 236

Customer Retention Customer Experience Advertising Consumer 236

Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ consumer has much more trust and much higher expectations of premium content.

Advertising 224

Advertising Merchant Services Shopping Consumer 224

Retail TouchPoints

FEBRUARY 17, 2023

When she joined Homedics in May 2022, she wanted to bring similar processes to her new team that also encouraged deep collaboration and brainstorming. That way when new consumers walk into stores, they’re asking specifically for our brand.

Marketing 278

Marketing Wholesale Advertising Consumer 278

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But no matter where the Claire’s brand grows, and which bleeding-edge technologies it employs, consumer insights will be at the center. It’s just part of how I think.”

Advertising 228

Advertising Jewelry Consumer Accessories 228

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 266

Social Commerce Returns Consumer Marketing 266

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. There is built-up excess savings — estimates vary in the $1.5 to $2 trillion range — and that has been fueling consumption.

Home Furnishings 266

Home Furnishings Advertising Consumer Customer Experience 266

Retail TouchPoints

DECEMBER 20, 2023

Is it just me, or is advertising getting weirder? But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for an army of smaller, weirder ones. Confusion + Humor = Engagement The new storytelling strategy in advertising seems to be a delicate alchemy of confusion and humor.

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Advertising Marketing Consumer Social Commerce 216

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

Marketing 218

Marketing Advertising Customer Experience Planning 218

Inside Retail

NOVEMBER 7, 2022

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. The e-commerce factor.

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ATS Social Commerce Consumer Promotions 130

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 262

Consumer Customer Experience Apparel Advertising 262

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

Advertising 247

Advertising Accessories Marketing Fashion 247

Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 286

Fashion Social Commerce Shopping Advertising 286

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 247

Social Commerce Accounting Marketing Planning 247

Retail TouchPoints

MARCH 23, 2023

The social platform, which has approximately 150 million U.S. In his prepared remarks , Chew cited TikTok’s setting up of a special-purpose subsidiary in June 2022 , TikTok U.S. Despite the concerns about China’s potential influence on the app, advertisers continue to leverage TikTok, according to Insider Intelligence.

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Advertising Promotions Location Social Commerce 173

Retail TouchPoints

OCTOBER 7, 2022

The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co. The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co.

Merchant Services 244

Merchant Services Checkout ATS Fulfillment 244

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Consumer 242

Consumer Customer Experience Inventory Management Shopping 242

Retail TouchPoints

DECEMBER 2, 2022

Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve From Pushcart to Multi-Generation Local Business.

Social Commerce 263

Social Commerce Clienteling Location Shopping 263

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Two: Get Creative. Step Three: Trust the Machine.

Marketing 295

Marketing Advertising Wholesale Apparel 295

Retail Geek

JANUARY 7, 2022

Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. 2022 Predictions. 2021 Predictions Recap. Transcript.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Advertising 276

Advertising Fulfillment Returns Shopping 276

Retail Minded

JANUARY 26, 2022

The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest. Social Commerce: Why You Should Care. Social commerce is a $89.4

Social Commerce 52

Social Commerce Merchant Services Inventory Management Shopping 52

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”. That is where brands live.

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Marketing Consumer Advertising Social Commerce 236