Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

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Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Retail Focus

SEPTEMBER 27, 2022

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Compared to reaching customers through traditional advertisements on the radio and television, mobile commerce is generally more affordable and able to reach a wider audience. . Mobile Marketing . Visual Marketing .

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Talking Retail

JUNE 24, 2021

Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. The “Get a Taste of Brixton” campaign “celebrates the birthplace of the brand” and appears across digital platforms and 48, 16 and four sheets throughout London, with a national roll-out scheduled for 2022.

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365 Retail

NOVEMBER 7, 2022

Each year anticipation builds around who will offer the most entertaining and emotional advertisements during the festive period. Have your Elf a Merry Christmas | Asda Christmas Advert 2022. Morrisons Farmer Christmas TV Advert 2022. Once Upon a Pud | Sainsbury’s | Christmas 2022. Aldi | Feast of Football.

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Small Biz Trends

JULY 13, 2022

Best Freelance Gigs in 2022. Based on analysis of 23 jobs in healthcare, fintech, technology, marketing and advertising, and logistics, Remote unveiled the best jobs for freelancers in the US, Freelance copywriter. The second-best freelance gig in 2022 is a therapist. Freelance Therapist. Freelance Creative Director.

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

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Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s, Inc. We’re excited to welcome Michael to Macy’s, Inc.,” said Magni in a statement. “He

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

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Inside Retail

MAY 12, 2022

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. The analyst consensus is for 2022 sales of around 970 million euros and a 5 per cent EBIT margin.

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Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

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Retail Focus

DECEMBER 5, 2022

The 2022 John Lewis & Partners Christmas campaign centres around children in care, and how small acts of kindness can go a long way for a vulnerable child. Our first sight of Lewis Bear can be seen sitting under the Christmas tree in the TV advertisement. The scheme is featured across a number of stores including Peter Jones.

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Hunton Andrews Kurth

JANUARY 11, 2023

As we kick off a new year, the Hunton Andrews Kurth Retail team would like to provide you with a rundown of the top posts we shared throughout 2022. Top Posts of 2022: IP in the Metaverse: An Overview for Retailers in a New Landscape. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping.

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Retail Focus

JANUARY 20, 2022

The most immediate problem in 2022 is how marketing will develop after cookie death. This decision will be implemented in 2022 and is considered a significant achievement. It is expected that these online marketing ideas will improve the growth of any business in 2022. Further, these data are used for advertisements.

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Inside Retail

MARCH 15, 2024

The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed. Between February 2019 and November 2022, the business also offered discounts although it did not sell the products at the higher prices displayed.

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Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

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Retail Wire

APRIL 19, 2023

Kantar has identified international trends in advertising after reviewing more than 13,000 creative executions from 2022.

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Inside Retail

JANUARY 19, 2022

With more people shopping online our expectations coming into 2022 are higher than ever. And the data doesn’t stop there; according to Google and the Boston Consulting Group, brands that used first-party data in their digital advertising saw up to a 2.9x Buyers expect personalisation . revenue uplift and a 1.5x

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Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 billion in digital spending in 2022 alone. This is what advertisers are most interested in. First-party customer data. Value proposition.

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Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

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Small Biz Trends

JUNE 18, 2022

The biggest business networking and educational event for small business owners and entrepreneurs in New York City is going to take place at SMALL BUSINESS EXPO – NEW YORK CITY on June 24, 2022. Click the red button and register for SMALL BUSINESS EXPO – NEW YORK CITY on June 24, 2022, from 10 a.m.- SMBWorld 2022.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

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Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Retail TouchPoints

FEBRUARY 27, 2024

“Goose Media Network elevates convenience by delivering offers to customers right where they shop and allows us to build new connections with our customers and partners’ brands,” said Melissa Seabright, Advertising Manager for Wawa in a statement.

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. The post 3 searchandising strategies for 2022 appeared first on Inside Retail. Online retailers devote a lot of time and effort to designing their sites.

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Retail TouchPoints

MAY 16, 2022

Gomez reported that the retailer will have quadrupled the number of Black-owned brands it sells by the end of 2022. Loyalty Program Yields Rich Customer Data. “We We launched the Target Circle loyalty program, but it wasn’t to drive more sales,” said Gomez.

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Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

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Retail Dive

FEBRUARY 23, 2023

The online home goods retailer saw its customer base contract even further despite increased advertising spend during the period.

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Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

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Retail TouchPoints

JANUARY 24, 2023

billion in 2022. What should advertisers be aware of when investing in this format? In January 2022, search grew by 24% YoY while the rest of digital grew 34% YoY. Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies.

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Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now. What sold through?

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Retail TouchPoints

APRIL 24, 2024

But January 2022 has come and gone, and cookies are still a part of daily life. We are particularly keen on resolving any remaining concerns relating to the design of the Privacy Sandbox tools and to ensure that Google does not use the tools in a way that self-preferences its own advertising services ,” said the CMA in its January report.

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Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents. What’s lost?

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Retail TouchPoints

APRIL 27, 2023

By matching this information with Roku’s first-party data, marketers can better quantify the impact of TV streaming advertising on product sales while keeping customer data from both parties secure. and Canada, and Nielsen reported that in July 2022, hours spent streaming TV were larger than broadcast or cable for the first time.

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