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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. and Secure checkout: TikTok has partnered with third-party payment platforms to facilitate transactions on TikTok Shop and to ensure a quick, smooth and secure checkout process.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

with other markets to potentially follow depending on the results. Beginning on June 5, 2023, onboarding of any new Shops in the U.S. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. In all other markets, Shops that do not enable checkout will no longer be allowed.

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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

Inside Retail

The industry’s latest move: accepting cryptocurrency as a form of payment. The crypto market has recently fallen into a steep dive, however, and strict regulations across countries and potential security issues may pose a risk to its growth in coming years. Beyond payment. So, why are retailers betting on crypto now?

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Top 10 Technology Investments Online Merchants In US Are Banking On For 2022

Retail Minded

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. Reducing shopping and shipping friction.

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Biggest Black Friday week ever with sales up 7.3 percent compared with 2022

A1 Retail

Mollie data reveals record Black Friday week online spending with European consumers checking out larger basket sizes Mollie , one of the fastest growing financial service providers in Europe, has revealed that merchants saw a 7.3 percent compared with 2022 appeared first on A1 Retail Magazine. percent share) and PayPal.