5 Tips to Creating a Killer Marketing Plan

Retail Bound

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework.

Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail Touch

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

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Kestrel beer unveils summer marketing plans

Talking Retail

This story continues at Kestrel beer unveils summer marketing plans. Scottish lager brand Kestrel has kicked off a summer advertising campaign.

All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.

Content Marketing Course Options for You

Small Biz Trends

Getting your product ready for market is only the primary step, selling your product requires different types of marketing strategies. Content marketing courses teach you the best of these strategies. Popular Content Marketing Courses.

Inside Brosa’s plan to capture even more of the online furniture market

Inside Retail

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19.

How pharma marketers can effectively manage a multi-product marketing plan

Cross Cap

With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies can no longer afford to have a purely transactional relationship with their consumers. Why is pharma struggling with omni-channel marketing?

What Is a Marketing Campaign Calendar?

Cross Cap

As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. A marketing campaign calendar is an easy-to-read and -use map for each marketing operation. The Benefits of Leveraging a Marketing Campaign Calendar.

My Foodie Box raises $6 million in IPO, plans expansion

Inside Retail

Now, using its fresh capital, it plans to expand into a broader online food retail offer, ramping up its marketing activity and further developing its technology platform to expand its geographical footprint.

Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Adore Beauty CEO Tennealle O’Shannessy said the company is executing a strategic plan that will accelerate growth and increase the lifetime value of customers. “We The post Adore Beauty records good growth, plans to launch skincare line appeared first on Inside Retail.

Why You Need a Social Media Planning Calendar

Cross Cap

Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. What Is a Social Media Planning Calendar? CrossCap’s Marketing Calendar is a great choice.

How COVID-19 Transformed Marketing Departments

Cross Cap

Up until now, marketing departments within large enterprises have worked as a close-knit group ensuring their strategy, plan, and execution are aligned. Workflows set up in the marketing calendar automatically route initiatives to different stakeholders.

Marketing in a Post-Pandemic World

Cross Cap

One area that has been changed beyond recognition in the past year has been marketing. A marketing strategy a year ago looked very different from the strategies of today, and tools such as the marketing calendar weren’t ubiquitous within marketing teams. .

Inside Scotch & Soda’s plans for world domination

Inside Retail

Dutch fashion retailer Scotch & Soda is accelerating its global expansion plans with a total of 15 new brick-and-mortar stores and 12 shop-in-shops opening worldwide over the next six months. IR: How are you planning to grow the brand in Asia Pacific?

From the source: Tristan Harris, Harris Farm Markets

Inside Retail

F amily-owned grocer Harris Farm Markets has, for several decades, remained entirely within New South Wales after overstretching itself in the ’80s: reducing down to a single, family-run store in the state. How would you describe the Harris Farm Market customer?

Mad Mex returns to Australian ownership, ends Asia expansion plans

Inside Retail

Mexican restaurant chain, Mad Mex, has acquired back the 50 per cent ownership from its Singapore-based venture partner, 4Fingers International, shifting focus to its home market. The post Mad Mex returns to Australian ownership, ends Asia expansion plans appeared first on Inside Retail.

Re-purpose, recycle, repeat: Harris Farm reveals plans for 2022

Inside Retail

Family-owned Harris Farm Markets has always been about providing premium quality food to Australians who want the best-of-both-worlds experience of a fruit and vegetable market offering in-season produce and their local providore’s fine array of meat, cheese, and accompaniments.

8 key points to master your range planning

Inside Retail

Range planning: Significant enough in the buying and merchandising cycle to send a shiver down the spine of your team when the new season rolls around. Below are some of the key points you need to keep in mind to perfect your planning.

Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. One was SMS marketing.

Woolies blocks Wesfarmers’ plans for API with $872 million bid

Inside Retail

The post Woolies blocks Wesfarmers’ plans for API with $872 million bid appeared first on Inside Retail. Woolworths Group has put forward its own non-binding bid to acquire Australian Pharmaceutical Industries at a cash price of $1.75

Low-Cost Retirement Plan Options

Small Biz Trends

Small businesses need to offer a retirement savings plan for employees in order to stay competitive in today’s tight labor market. Yet finding a plan that won’t bust your budget is very doable. State-mandated retirement plans. Pooled employer plans.

How Not to Fail in Managing Your Holiday Marketing Plan

Cross Cap

The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan?

Incorporating Online Meal Planning Solution Boosts Transaction Completion 5X for Grocery Retailer

Retail Touch

Reasor’s Foods has reduced cart abandonment among its online shoppers with the deployment of a white-label meal planning solution from GroceryShopii. This combination facilitates digital meal planning that simplifies and organizes ingredient shopping through ecommerce.

John Lewis unveils plans to move into home rental market

365 Retail

Department store John Lewis has announced plans to build 10,000 rental homes over the next few years to help address the national housing crisis. John Lewis plans to move into the property rental market (Kirsty O’Connor/PA).

Facebook Meta changing the way small businesses market themselves

Inside Retail

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. It can be easy to fall into the trap of copying what other businesses are doing when it comes to marketing.

10 Tips for Planning for Your Small Business’s Future

Small Biz Trends

But some careful planning can help you make the most of your opportunities. Below are tips from members of the small business community for planning for the future. Your website and marketing materials don’t just communicate with future clients and customers.

How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar

Fashion Retail

Retail was already facing the digital challenge when Covid-19 unexpectedly forced a shortening of the “adaption deadline” (Fashion Goes … More How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar.

Woolies blocks Wesfarmers’ plans for API with $872 million bid

Inside Retail

The post Woolies blocks Wesfarmers’ plans for API with $872 million bid appeared first on Inside Retail. Woolworths Group has put forward its own non-binding bid to acquire Australian Pharmaceutical Industries at a cash price of $1.75

Ahold Delhaize unveils growth plan

Mass Relators

ZAANDAM, Netherlands — Ahold Delhaize has unveiled a new growth and investment plan that promises to generate an extra €10 billion ($11.31 Net consumer online sales are planned to double between 2021 and 2025. 2021 Issue 11-29-2021 Issues Ahold Delhaize growth plan

Great Event Planning Courses for Your Business

Small Biz Trends

Events play a big role in campaigns, marketing and advertising. Possessing great skills in event planning directly impacts the performance of your campaign. There are several offerings online with event planning courses to help your business maximize the results of your campaigns.

Weis Markets plans $135 million in capital spending

Mass Relators

Weis Markets Inc. plans to invest $135 million in its growth during 2021. Jonathan Weis, the retailer’s chairman, president and chief executive officer, announced the capital expenditures plan Thursday during the company’s annual shareholder meeting. SUNBURY, Pa.—

Petco Growth Strategies: Rural Stores, Adding Loyalty to Pet Health Plans

Retail Touch

Key priorities include an integrated future loyalty program under its Vital Care pet health plan and migrating more customers into subscription programs. Features News Briefs 2022 Investor Day Lowes loyalty Pet Health Plan petco Reddy Ron Coughlin rural shop-in-shops Whole Hearted

Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure.

NSW announces five-year plan to phase out plastics

Inside Retail

New South Wales has become the latest state to commit to ditching single-use plastics, announcing a $356 million five-year plan which could see lightweight plastic bags, disposable cutlery, cotton buds and more cut out by next year.

Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Inside Retail

The retailer plans to select 10-20 customers to act as ambassadors. The post Inside Flora & Fauna’s plan to take eco-friendly retail mainstream appeared first on Inside Retail.

Big Lots Plans to Open 500 New Stores, Increase Annual Sales to $8-10 Billion

Retail Touch

Home discount retailer Big Lots is returning to expansion mode after more than a decade of flat store growth, with plans to open as many as 500 new stores in the next six to seven years.

Facebook plans to remove thousands of sensitive ad-targeting options

Inside Retail

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation.

Take an Email Marketing Course to Improve Your Small Business

Small Biz Trends

Marketing and sales have continued improving over the years. Digital marketing has stepped in front of marketing platforms and started to take over. There are several offerings online with email marketing courses so you can take advantage of this segment.

Beyond the beach: Richard Facioni outlines plans for Surfstitch

Inside Retail

As a result, Surfstitch has shifted its focus to improving its conversion rate and increasing its basket size, and one of the key ways it plans to do so is by expanding its offering. Where we invest our capital now is in marketing to those customers and growing our customer base,” he said.

IKEA Planning Studio Concept Heads West With Two Los Angeles Stores

Retail Touch

IKEA will expand options for urban customers on the West Coast with two planning studios in the Los Angeles area set to open in spring 2022: one in Long Beach and a second in a yet-to-be-determined location. By opening the two planning studios in the L.A.

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail Touch

Liu oversees the MINISO business, including product marketing, PR, user operations and global ecommerce, so he shared some exclusive insights into the company’s expansion plans and priorities. MINISO controls the entire value chain, from product design to marketing and sales.

Why retailers need to fall in love with demand planning

Inside Retail

Across Easter, Christmas, Black Friday, and Valentine’s Day (to name a few), retailers and restaurant chains could count on spikes in sales thanks to intensive marketing and merchandising activity. How can predictive demand planning help retailers to survive?

Under Armour names first chief consumer officer as marketing chief plans exit

Retail Dive

The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail