article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Over the past year, many luxury and fashion brands reinvented their marketing playbooks to include livestreams.

article thumbnail

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Which of your business goals will improved marketing personalization impact?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Actionable insights increase return on investment in retail marketing

Inside Retail

Data-driven insight is driving increased sales for suppliers and retailers by putting the right amount of products in the right place at the right time and most importantly in front of the right shoppers. Powerful retail solutions are driven by genuine data-driven insight. Genuine return on investment modelling.

article thumbnail

The Role Of AI In Retail Marketing

Retail Minded

Marketing is no exception. AI in retail offers many business opportunities and benefits. The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business.

article thumbnail

On the growth trail: Inside Arc’teryx’s ANZ expansion plans

Inside Retail

A beneficiary of the growing outdoor market, Arc’teryx has seen customer demand outstrip its supply “many times over”, according to Byron Dawson, retail manager for ANZ at Amer Sports, which owns Arc’teryx, along with other global brands, including Salomon and Wilson.

Planning 239
article thumbnail

Tips for Choosing a Retail Marketing Agency that Delivers Results

Retail Smart Guys

Tons of retail marketing agencies are out in the market. As a retailer, you may already be aware of their important role in attracting customers to your business. But with the vast majority of choices you have, it is difficult to identify the perfect one for your retail business.

article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.