Starbucks Unveils Evolved ‘Reinvention’ Plan
Retail TouchPoints
NOVEMBER 3, 2023
The new “Triple Shot” plan builds on the original reinvention strategy introduced by former CEO Howard Schultz at the company’s Investor Day in September 2022. Here are some of the details on how Starbucks plans to continue this momentum in the coming years: Shot #1: Elevating the Starbucks Brand… …through 4% net-new store growth in the U.S.
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