Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction.

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Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

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Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Marketing Consumer Advertising Social Commerce 247

Independent Retailer

FEBRUARY 3, 2022

Independent Retailer spoke with multiple experts in the industry to find the hottest technology trends in 2022 for indie retailers to keep an eye out for: Human Behavior Analytics for Physical Locations. and the global mobile payments market has reached a value of $1.4 Fixed Wireless is the Next Big Thing.

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Payment Services Social Commerce Location Consumer 76

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. small business owners.

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Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

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Retail TouchPoints

AUGUST 1, 2022

Helping more readers enjoy good books is key to Barnes & Noble’s purpose, and when you pair our local Bookseller recommendations with #BookTok recommended reads, any reader can consider their summer plans booked.”. And in the process, it’s taken all the marketing out of a book’s success. The Back Story of #BookTok.

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Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

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Retail TouchPoints

NOVEMBER 18, 2022

The 2022 Future of Family report is broken into two parts: the first stemmed from a survey of 4,300 parents from July to August 2022 and analyzed parents’ support systems and purchase behaviors. Overall, 85% of respondents plan to spend up to $500 on five or more gifts for babies.

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Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Social Commerce Consumer Marketing Shopping 273

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). They just manifest differently in different markets.” Build Trust Through Transparent CX.

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Social Commerce Returns Consumer Marketing 277

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.” In the U.S.

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Retail TouchPoints

JANUARY 12, 2023

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote. 16 keynote from 3:15-3:45 p.m.

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Consumer Beauty and Health Returns Location 269

Retail TouchPoints

JULY 26, 2022

Launched in June 2022, the campaign integrates commerce-driven content into TikTok’s Collection Ads format, which allows users to view and shop products directly on the social platform. We know our customers are on TikTok and they love it. Our Dream Makers (our amazing employees) also have a passion for TikTok.

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Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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Merchant Services Payment Services Shopping Checkout 249

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Consumer Marketing Promotions Management 356

Inside Retail

JUNE 28, 2022

However, Huang is coy to reveal details around its expansion strategy, simply saying: “I can share that we do have plans for Peninsular Malaysia.”. Expansion plans. Miniso has a localised website in Malaysia and also maintains a presence across popular social media platforms in the region. The marketplace. Backend intelligence.

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Retail TouchPoints

SEPTEMBER 22, 2023

The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.”

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Fashion Accounting Planning Management 255

Retail TouchPoints

MAY 20, 2022

“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Wholesale Department Stores Fashion Social Commerce 230

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Social Commerce Merchant Services Inventory Management Wholesale 82

Retail TouchPoints

AUGUST 30, 2023

However, 49% provide specific delivery dates during checkout, providing confidence and transparency, up from 37% in 2022, an option increasingly important to shoppers. Although there was an increase in same-day delivery to 33%, only 44% today offer next-day delivery (61% in 2022). She can be reached at kathy.kimple@osf.digital.

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Checkout Shipping Customer Experience Point of Sale 221

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript.

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Social Commerce Merchant Services Shopping Promotions 52

Rangeme

JANUARY 26, 2023

retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s Now that Aldi is outperforming Morrisons in terms of the country’s grocery market share, the “big four” are no more.

Consumer 52

Consumer Supermarket Beauty and Health Payment Services 52

Retail TouchPoints

JUNE 14, 2022

announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed. Forever 21 too has virtual stores in the metaverse, where significant interest in a virtual-only beanie has encouraged the retailer to add a physical version to its winter 2022 catalog. . When Facebook, Inc.,

Merchant Services 237

Merchant Services Social Commerce Customer Experience Fashion 237

Retail TouchPoints

JULY 20, 2022

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? In 2022, that number surged to 76% , beating web, store and cross-channel implementations. These key investments and opportunities include: Mobile experience.

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Consumer Customer Experience Inventory Management Shopping 252

Retail TouchPoints

JANUARY 19, 2022

Brand elevation is core to the Ralph Lauren strategy,” said Patrice Louvet, CEO of Ralph Lauren during a fireside chat at the NRF’s 2022 Big Show , held in New York Jan. For us, it’s clearly been about innovating in how we engage with the consumer, the products we develop and [how we] go to market.”

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Department Stores Wholesale Consumer Fashion 247

Retail TouchPoints

AUGUST 17, 2022

Feldman noted that they will play a key role in the retailer’s experience strategies moving forward. Stores should lean into community and connectivity: Kids Foot Locker’s “Play” concept is designed to bring entertainment and community to stores, and the retailer plans to open more of these locations in the future.

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Consumer Customer Experience Apparel Advertising 269

Retail TouchPoints

OCTOBER 14, 2022

Not surprisingly, TikTok plans to double down on its leading position in social media with a host of new product offerings, including upgrades to its creator marketplace, new features to capture the communities that gather on the platform and more effective video marketing offerings.

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Advertising Fulfillment Returns Shopping 282

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. trillion in 2022. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Physical Stores.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

MAY 2, 2021

Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. While consumers are presently dedicating 16c in every dollar to online spend, by conservative estimates, this is set to increase to 22c by 2022.

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Consumer Social Commerce Shopping Returns 200

Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Dig into their predictions and start putting your seasonal plan in place! One of the key areas to watch this holiday season is consumer behavior.

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Sporting Goods Consumer Checkout Shipping 258

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. But how can a global retail enterprise streamline and scale its social advertising strategies?

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Consumer Payment Services Fulfillment Advertising 139