Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 283

Marketing Social Commerce Consumer Management 283

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 332

Marketing Advertising Social Commerce Planning 332

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 286

Marketing Wholesale Advertising Consumer 286

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 236

Marketing Advertising Customer Experience Planning 236

Retail TouchPoints

FEBRUARY 9, 2024

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. footprint and moves forward with its U.S. will serve as a hub for Shein’s U.S.

Fulfillment 240

Fulfillment Social Commerce Apparel Customer Experience 240

Retail TouchPoints

APRIL 18, 2023

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

Marketing 267

Marketing Payment Services Beauty and Health Fulfillment 267

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 231

Social Commerce Advertising Marketing Consumer 231

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 266

Social Commerce Shopping Advertising Consumer 266

Retail TouchPoints

APRIL 30, 2021

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. “By This will enhance the experience and utility of the app for its millions of users.”.

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

OCTOBER 3, 2022

TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K. TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times.

Shopping 328

Shopping Planning Checkout Marketing 328

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 199

Social Commerce Payment Services Marketing Shopping 199

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

Social Commerce 218

Social Commerce Consumer Marketing Advertising 218

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 314

Customer Experience Social Commerce Advertising Shopping 314

Retail TouchPoints

NOVEMBER 23, 2021

Now the retailer plans to make livestreaming history again with the first shoppable livestream on Twitter , featuring singer/songwriter Jason Derulo. This is just the first of many live shopping events we hope brands will be able to bring to market, and we can’t wait for people to watch, chat and shop, all through Twitter.”.

Social Commerce 226

Social Commerce Shopping Apparel Planning 226

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 279

Marketing Advertising Consumer Marketing Spend 279

Inside Retail

NOVEMBER 27, 2022

In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. Now, companies need to move faster than ever to meet consumers’ demands, expand to foreign markets and launch new products. Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps.

Social Commerce 246

Social Commerce Shopping Management Consumer 246

Retail TouchPoints

AUGUST 3, 2022

While Ulta doesn’t intend for every investment made by Prisma Ventures to directly impact its own retail offerings, “where synergies exist the partners will co-create to bring innovation to the market,” according to Ulta.

Social Commerce 281

Social Commerce Accounting Marketing Planning 281

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction. Now, it appears that a soft launch in the U.S. companies. .”

Shopping 242

Shopping Social Commerce Planning Marketing 242

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 253

Marketing Consumer Advertising Social Commerce 253

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

Social Commerce 220

Social Commerce Loss Prevention Customer Experience Customer Retention 220

Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

Social Commerce 251

Social Commerce Shopping Planning Consumer 251

Retail TouchPoints

AUGUST 10, 2021

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. Executives from Bayer, Linqia and NYCfitfam will provide an Influencer Marketing Reset , while Glam2Greatness, Cartograph, Hydrant and ProductWind leaders will reveal How to Use Influencers to Actually Drive Ecommerce Sales.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

Social Commerce 269

Social Commerce Consumer Shopping Marketing 269

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 245

Shopping Social Commerce Merchant Services Fashion 245

Retail TouchPoints

AUGUST 1, 2022

Helping more readers enjoy good books is key to Barnes & Noble’s purpose, and when you pair our local Bookseller recommendations with #BookTok recommended reads, any reader can consider their summer plans booked.”. And in the process, it’s taken all the marketing out of a book’s success. The Back Story of #BookTok.

Social Commerce 261

Social Commerce Accounting Marketing Planning 261

Retail TouchPoints

JULY 23, 2021

The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. Adam Blair, Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 258

Fulfillment Social Commerce Customer Retention Consumer 258

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.

Merchant Services 291

Merchant Services Social Commerce Advertising Payment Services 291

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

Social Commerce 264

Social Commerce Accounting Marketing Planning 264

Retail TouchPoints

APRIL 11, 2024

Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics Fest NYC , to be held at the Javits Center Aug. 16-18, 2024.

Planning 147

Planning Apparel Social Commerce ATS 147

Retail TouchPoints

JULY 12, 2021

The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Flipkart plans to use the new funding to make investments across people, technology, supply chain and infrastructure to address the requirements of the rapidly growing consumer base in India.

Wholesale 252

Wholesale Social Commerce Fashion Consumer 252

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 279

Social Commerce Consumer Marketing Shopping 279

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). They just manifest differently in different markets.” Build Trust Through Transparent CX.

Social Commerce 283

Social Commerce Returns Consumer Marketing 283

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Search engine marketing. Loyalty program.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JULY 30, 2021

products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. We test and learn as much as possible leading up to the event and then lock in a plan and hang on for 11.11.”.

Merchant Services 278

Merchant Services Accounting Social Commerce Payment Services 278