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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. fulfilment and logistics, furthering the company’s ongoing effort to localize fulfillment and support speedier delivery times for American customers. Fulfillment and Logistics at Shein in a statement.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Thinking Long Term. UK and Indonesia.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Alternative Fulfillment Models: Dark Stores, Ghost Kitchens, Drive-thrus and More will be one of several sessions examining how retailers can use pandemic-inspired pivots to improve their business for the long term. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.