Retail TouchPoints

MAY 13, 2021

Walmart plans to acquire Zeekit , a female-founded, Israeli-based virtual fitting platform. The deal will help Walmart enhance its customer and social experience by offering virtual try-ons designed to provide shoppers with more inclusive, immersive and personalized experiences.

Customer Experience 154

Customer Experience Social Commerce Planning 154

Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics.

Marketing 263

Marketing Social Commerce Fashion Planning 263

Retail TouchPoints

FEBRUARY 9, 2024

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. footprint and moves forward with its U.S. will serve as a hub for Shein’s U.S.

Fulfillment 229

Fulfillment Social Commerce Apparel Customer Experience 229

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail Technology Review

SEPTEMBER 21, 2021

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

Social Commerce 28

Social Commerce Planning 28

Retail TouchPoints

JUNE 23, 2023

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news agency as well as other publications. The channel, which will debut with approximately 30 brands, will mark YouTube’s first official shopping channel anywhere in the world.

Shopping 244

Shopping Planning Social Commerce 244

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 256

Social Commerce Shopping Advertising Consumer 256

Retail TouchPoints

APRIL 30, 2021

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. “By This will enhance the experience and utility of the app for its millions of users.”.

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

NOVEMBER 23, 2021

Now the retailer plans to make livestreaming history again with the first shoppable livestream on Twitter , featuring singer/songwriter Jason Derulo. Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. in a blog post announcing the Twitter livestream. in a blog post announcing the Twitter livestream.

Social Commerce 213

Social Commerce Shopping Apparel Planning 213

Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction.

Shopping 230

Shopping Social Commerce Planning Marketing 230

Inside Retail

JUNE 29, 2022

Chiu mentioned that this is one of the key activities that the company will be adopting to showcase live authentic experiences, and it will also be featured as a key platform for social commerce. The post Fortnum & Mason exec discusses APAC expansion and digital plans appeared first on Inside Retail.

Planning 130

Planning Social Commerce Outdoor Consumer 130

Inside Retail

NOVEMBER 27, 2022

Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps. However, there’s a problem: how to implement it in your monolithic commerce system? Over time, this no-risk approach leads to technical debt and lacklustre business performance – and all attempts at innovation fall flat.

Social Commerce 246

Social Commerce Shopping Management Consumer 246

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Arnold regularly publishes original research and speaks at industry conferences.

Social Commerce 219

Social Commerce Advertising Marketing Consumer 219

Retail TouchPoints

DECEMBER 21, 2020

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC.

Planning 275

Planning Fashion Consumer Social Commerce 275

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 206

Social Commerce Consumer Marketing Advertising 206

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 310

Customer Experience Social Commerce Advertising Shopping 310

Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. The companies are still finalizing the arrangements and no contracts have been signed so far.

Shopping 323

Shopping Planning Checkout Marketing 323

Retail Wire

AUGUST 5, 2021

“Acquiring mission-driven, like-minded brands and investing in our social commerce platform.” The consumer-direct online personal products company Brandless has raised $118 million in an equity/debt funding round. “We’re heavily focused on two core things,” CEO Cydni Tetro said.

Social Commerce 100

Social Commerce Planning Consumer 100

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 190

Social Commerce Payment Services Marketing Shopping 190

Retail TouchPoints

MARCH 3, 2021

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. During an investor meeting in January , the brand’s parent company American Eagle Outfitters said it plans to close 200 to 250 of the 880 current American Eagle locations in the U.S.

Social Commerce 263

Social Commerce Checkout Fashion Location 263

Retail TouchPoints

AUGUST 3, 2022

Prisma Ventures will partner with early-stage startups, primarily those in the Seed or Series A funding rounds, in four key areas: Personalized and data-driven technology; AR, VR and the metaverse; Technology-powered custom beauty products and in-store services; and Social commerce.

Social Commerce 270

Social Commerce Accounting Marketing Planning 270

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 243

Shopping Social Commerce Merchant Services Fashion 243

Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

Social Commerce 240

Social Commerce Shopping Planning Consumer 240

Retail TouchPoints

JUNE 2, 2022

With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. Although Pinterest plans to sunset THE YES site and app once the transaction closes, the goal is to implement a more integrated and evolved shopping vision.

Shopping 254

Shopping Social Commerce Checkout Fashion 254

Retail TouchPoints

AUGUST 10, 2021

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

APRIL 11, 2024

Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics Fest NYC , to be held at the Javits Center Aug. 16-18, 2024.

Planning 147

Planning Apparel Social Commerce ATS 147

Retail TouchPoints

FEBRUARY 1, 2022

Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022. Petco has been busy differentiating itself in the highly competitive (and lucrative) pet care sector.

Social Commerce 222

Social Commerce Planning Shopping Location 222

Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 275

Marketing Social Commerce Consumer Management 275

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce. Perhaps most interesting was that Healey Bros.

Merchant Services 283

Merchant Services Social Commerce Advertising Payment Services 283

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

Social Commerce 276

Social Commerce Shopping Fashion Consumer 276

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 247

Fulfillment Social Commerce Customer Retention Consumer 247

Retail TouchPoints

AUGUST 1, 2022

Helping more readers enjoy good books is key to Barnes & Noble’s purpose, and when you pair our local Bookseller recommendations with #BookTok recommended reads, any reader can consider their summer plans booked.”. The Back Story of #BookTok. Let’s back up a sec and take a look at how #BookTok has revolutionized book sales.

Social Commerce 250

Social Commerce Accounting Marketing Planning 250

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. In 2022, Walmart entered the metaverse through its Roblox gaming and retail experiences and Nike introduced Swoosh, the brand’s metaverse plan.

Social Commerce 257

Social Commerce Consumer Shopping Marketing 257

Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 233

Social Commerce Consumer Shopping Returns 233

Retail TouchPoints

JULY 23, 2021

The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

MARCH 25, 2024

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. They’re for people who see the world the way they do.” Read the article.

Social Commerce 208

Social Commerce Loss Prevention Customer Experience Customer Retention 208

Retail TouchPoints

JULY 12, 2021

Flipkart plans to use the new funding to make investments across people, technology, supply chain and infrastructure to address the requirements of the rapidly growing consumer base in India. Flipkart currently has more than 350 million registered users across India, a sizeable portion of the country’s nearly 1.4

Wholesale 243

Wholesale Social Commerce Fashion Consumer 243