Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Shoppable social posts are the cornerstone of social commerce.

Social Commerce 285

Social Commerce Shopping Consumer Marketing 285

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.

Marketing 285

Marketing Advertising Consumer Marketing Spend 285

Retail TouchPoints

JUNE 9, 2022

We saw this happen in the early part of the pandemic: brands had been planning workwear campaigns and influencers were able to quickly pivot and provide relevant content that brands were unable to produce in-house. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 360

Consumer Marketing Promotions Management 360

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 284

Advertising Marketing Social Commerce Consumer 284

Small Biz Trends

JULY 8, 2021

Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Online to Offline Shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Accelerated Ecommerce: 21+ Trends and Transitions That Will Shape the Industry in 2021.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142