Marketing Spend Planning Social Commerce Wholesale 
Retail TouchPoints
NOVEMBER 10, 2023
While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.
Retail TouchPoints
APRIL 13, 2021
During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Accelerated Ecommerce: 21+ Trends and Transitions That Will Shape the Industry in 2021.
Expert insights. Personalized for you.
267 
Let's personalize your content