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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Introducing DTC Without Damaging Wholesale. The key in the end was to ensure that Natori.com wasn’t really competing with the brand’s wholesale partners.

Wholesale 266
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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe. million kiranas in India through its wholesale business and last-mile delivery program. Flipkart currently works with more than 1.6

Wholesale 281
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. They’re for people who see the world the way they do.” Read the article.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 290
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Grab customer attention across channels with a diversified strategy

Inside Retail

There are numerous options for diversifying your online offerings, from direct-to-consumer (D2C) sales to third-party marketplaces to social commerce. Fulfilment and delivery plans. Wholesale channels. Most brands use wholesale channels like retailers to sell their products online. Social commerce.