Advertising Planning Social Commerce Wholesale 
Retail TouchPoints
FEBRUARY 17, 2023
And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.
Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
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Retail TouchPoints
MARCH 25, 2024
Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.
Retail TouchPoints
DECEMBER 7, 2021
Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.
Inside Retail
JUNE 1, 2022
There are numerous options for diversifying your online offerings, from direct-to-consumer (D2C) sales to third-party marketplaces to social commerce. Fulfilment and delivery plans. Advertising to drive traffic and visibility. Wholesale channels. Social commerce. Diversify your channel presence.
Retail TouchPoints
JULY 30, 2020
The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints.
Retail TouchPoints
APRIL 13, 2021
5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.
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