Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 268

Social Commerce Shopping Advertising Consumer 268

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Merchant Services 292

Merchant Services Social Commerce Advertising Payment Services 292

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 201

Social Commerce Payment Services Marketing Shopping 201

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 221

Social Commerce Consumer Marketing Advertising 221

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 245

Advertising Social Commerce Consumer Fulfillment 245

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc.

Advertising 202

Advertising Promotions Planning Shopping 202

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

Social Commerce 223

Social Commerce Loss Prevention Customer Experience Customer Retention 223

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 255

Merchant Services Advertising Management Shopping 255

Rangeme

SEPTEMBER 28, 2021

Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. 1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. Dedicating time to learn about, plan and spearhead new initiatives may be quite difficult. They can help you plan and execute experimental initiatives, like a metaverse offering or advertisement.

Marketing 334

Marketing Advertising Social Commerce Planning 334

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 240

Accessories Apparel Advertising Fashion 240

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 260

Fulfillment Social Commerce Customer Retention Consumer 260

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 235

Merchant Services Shopping Advertising Planning 235

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 291

Advertising Consumer Marketing Shopping 291

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 284

Advertising Accounting Marketing Promotions 284

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 260

Merchant Services Finance Advertising Marketing 260

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 282

Marketing Advertising Consumer Marketing Spend 282

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 267

Social Commerce Accounting Marketing Planning 267

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 287

Marketing Wholesale Advertising Consumer 287

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. It’s a natural place for us to expand if customers and employees enjoy the content.”.

Advertising 264

Advertising Accessories Marketing Fashion 264

Retail TouchPoints

OCTOBER 12, 2023

Launched this past March , ARES was intended to take Snap’s prowess with augmented reality, developed over years for its Snapchat social media platform, and share that tech with the world through white-label enterprise-level solutions for virtual product fitting and try-on.

Advertising 241

Advertising Planning Social Commerce ATS 241

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

Marketing 239

Marketing Advertising Customer Experience Planning 239

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 286

Social Commerce Returns Consumer Marketing 286

Inside Retail

JUNE 1, 2022

There are numerous options for diversifying your online offerings, from direct-to-consumer (D2C) sales to third-party marketplaces to social commerce. Fulfilment and delivery plans. Advertising to drive traffic and visibility. Social commerce. Diversify your channel presence. Direct-to-consumer (DTC ).

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

JULY 30, 2020

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

Merchant Services 258

Merchant Services Advertising Apparel Planning 258

Retail TouchPoints

APRIL 8, 2024

However, by carefully planning one’s approach to TikTok, business owners can avoid some common missteps. In his ecommerce career, Fedotoff has generated over $100 million in revenue, profitably using paid advertising and influencers.

Checkout 245

Checkout Marketing Advertising Point of Sale 245

Retail TouchPoints

JULY 23, 2021

While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. It means understanding how and where to advertise. Create cost-effective advertising campaigns with Google Ads.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 274

Consumer Customer Experience Apparel Advertising 274

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Currently available by invite only in the U.S.,

Advertising 286

Advertising Fulfillment Returns Shopping 286

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Social Advertising: Annoying but Effective.

Payment Services 221

Payment Services Social Commerce Consumer Advertising 221

Retail Smart Guys

OCTOBER 10, 2022

That said, these POS companies do not do any forecasting, but Retail Smart Guys will give you the industry’s best forecasting tools, helping you to plan your purchases and get faster turns! ?? Utilize Social Commerce. People spend so much time browsing their social media accounts like Facebook and Instagram.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Inside Retail

FEBRUARY 20, 2023

A recent industry recap 1 identified nearly 10,000 different martech tools, ranging from applications for advertising and content to social, commerce, data and even project management tools. Amazon’s definition covers the advertising function, but not the other pieces.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

365 Retail

OCTOBER 27, 2022

We are now into Q4, the most significant selling period for many eCommerce businesses – AKA “the money quarter” As Black Friday, Cyber Monday, and Christmas all approach, maximising your success during this period is essential but that requires careful planning and navigation. 5 – Getting the right support.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 156

Beauty and Health Accounting Social Commerce Advertising 156

Small Biz Trends

JULY 8, 2021

Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Advertising by Retailers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138