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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Prediction 2: Diversification of fulfillment services will be key to omnichannel success. The store has become a central hub for omnichannel fulfillment.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

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Grab customer attention across channels with a diversified strategy

Inside Retail

Whether through digital campaigns, marketplaces or social media, clarify the path to purchase so it’s easy for consumers to find you and complete their purchase. Fulfil customer expectations. Achieve automation and scale with the right fulfilment options. Fulfilment and delivery plans. Social commerce.

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Holiday Leftovers? Here are 4 Ways Sellers can Minimize Excess Inventory

Retail TouchPoints

Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products.

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. based fulfillment centers in a bid to directly challenge ecommerce giants like Amazon and Shopify. Currently available by invite only in the U.S., UK, Canada and Australia.);