Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 267

Advertising Marketing Social Commerce Consumer 267

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. 62% of businesses believe that social commerce has helped them improve customer communication. Online to Offline Shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Accelerated Ecommerce: 21+ Trends and Transitions That Will Shape the Industry in 2021.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . Jeff Fisher.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40