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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

We saw this happen in the early part of the pandemic: brands had been planning workwear campaigns and influencers were able to quickly pivot and provide relevant content that brands were unable to produce in-house. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 356
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Retail Statistics You Should Know

Small Biz Trends

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 138
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .