Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Yan also said the company plans to leverage generative AI to categorize marketplace items at scale. representing a 41% workforce reduction in that country.

Merchant Services 208

Merchant Services Drop-Shipping Shipping Payment Services 208

Retail Gazette

FEBRUARY 7, 2024

Pandora is planning a “large expansion” of its store network over the next couple of years as sales for the retailer continue to surge. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 110

Marketing Spend Consumer Planning Shopping 110

Retail TouchPoints

APRIL 16, 2024

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 236

Marketing Spend Management Planning Consumer 236

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Inside Retail

JANUARY 12, 2023

Shares in Asos jumped 16 per cent to 682 pence in mid-morning trade on Thursday, spurred by hopes that Ramos Calamonte’s cost-saving plan will revive profits. On the sales front, the CEO forecasted continued volatility.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. Retailer Plans to Use Solution Across Multiple Channels. This granular data also makes it easier for the retailer to analyze its business by channel and international geography.

Markdowns 189

Markdowns Fulfillment Shipping Marketing Spend 189

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 246

Customer Experience Checkout Marketing Spend Consumer 246

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend.

Social Commerce 269

Social Commerce Shopping Consumer Marketing 269

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. Where do you plan to use that content? But don’t count YouTube out. You might not even want to run it on social media.

Marketing 269

Marketing Advertising Consumer Marketing Spend 269

Inside Retail

FEBRUARY 28, 2022

“We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. Private label.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Apple’s ad policy changes are already impacting spend on social media and mobile. of total company revenue so far this year. There are many explanations.

Marketing 257

Marketing Advertising Marketing Spend Planning 257

Retail TouchPoints

OCTOBER 16, 2023

In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing 263

Marketing Consumer Shopping Customer Experience 263

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 224

Beauty and Health Consumer Health & Wellness Department Stores 224

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 186

Beauty and Health Health & Wellness Department Stores Returns 186

Inside Retail

JUNE 27, 2021

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. Similarly, Superdry is switching its Sydney store network back to dark stores or mini distribution centres.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

JUNE 9, 2022

We saw this happen in the early part of the pandemic: brands had been planning workwear campaigns and influencers were able to quickly pivot and provide relevant content that brands were unable to produce in-house. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 355

Consumer Marketing Promotions Management 355

Independent Retailer

OCTOBER 18, 2022

37 percent stated they plan to raise prices. From the report: 37 percent stated they plan to raise prices. 33 percent of small businesses plan to prioritize customer relations and strengthen customer loyalty to help increase future revenue. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend 85

Marketing Spend Advertising Planning Marketing 85

Inside Retail

JUNE 14, 2022

Now, the company plans to connect that data with information from its website, marketing channels and other sources, such as ratings and reviews, so individual brands can gain deeper insights into customer behaviour. Sweeney expects the new platform to lead to increased efficiency in the company’s marketing spend.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

365 Retail

DECEMBER 15, 2022

Meanwhile a further 12% said balancing Return on Investment (ROI) on marketing spend when compared to sales revenues generated during Christmas trading was a key focus.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Marketing Spend Management Planning 52

Inside Retail

DECEMBER 6, 2022

Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 165

Marketing Payment Services Promotions Consumer 165

Retail TouchPoints

OCTOBER 3, 2022

But the goal from the beginning was always to open this up to the general public and when the pandemic hit in 2020, we knew we had to accelerate that plan. As Gen Z gets older, those consumers are going to control a bigger market spend. We didn’t have to worry too much about security at that point.

Management 232

Management Inventory Management Location Shopping 232

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Promotions 52

Promotions Consumer Marketing Spend Advertising 52

I Vend

JULY 8, 2021

Shopping venues are becoming community hubs, and according to Westfield, 9 out of 10 retailers are planning some form of community initiative by the start of 2023. Social media marketing As shoppers’ on-screen time increased over the last 18 months, so did the power of social media and influencers.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Markerketing Experts

MAY 9, 2019

Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. The starting point of creating truly effective retail marketing programs is to ensure that you have clear behavioural objectives. So, how can you change that?

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

Retail TouchPoints

MAY 27, 2021

A company representative confirmed to Retail TouchPoints that plans for the launch of Yahoo Shops remain unchanged despite the recent sale of Verizon Media to Apollo Global Management, which will also see the company renamed as Yahoo when the deal closes in the second half of this year.). Are we Nearing a Marketplace Saturation Point?

Fulfillment 222

Fulfillment Advertising Shopping Department Stores 222

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Inside Retail

AUGUST 28, 2022

IR: Tell me about your plans for physical retail for In the Roundhouse and why it’s important that you have a bricks-and-mortar presence. AT: Overall it is a much more pleasurable business as I am dealing with more evergreen and simple products so everything at ITRH is a walk in the park compared to what I experienced at TDE.

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

365 Retail

OCTOBER 10, 2022

This can range from marketing spend, onsite behaviour, order data, warehouse data and logistical data from our partners. How successful has it been and what can you say about your future plans for this approach? We aim to consolidate our view of customers.

Customer Experience 52

Customer Experience Marketing Spend Marketing Planning 52

Indigo 9 Digital

NOVEMBER 16, 2023

That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue. of its $297.8 million in sales.

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

SEPTEMBER 6, 2022

Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. Recessions can create lucrative new business opportunities because market conditions change. Sociallybuzz.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail Next

NOVEMBER 21, 2019

Channel-specific marketing. Multi-platform marketing is challenging because, at least in the beginning, you likely won’t have a large marketing budget. The most efficient strategy is to build the fullest possible marketing presence on every channel. Follow her on Facebook.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64