Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 165

Marketing Payment Services Promotions Consumer 165

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

Inside Retail

DECEMBER 6, 2022

Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Markerketing Experts

MAY 9, 2019

Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”. Consider the “deal buyer”. So, how can you change that?

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

Rangeme

SEPTEMBER 6, 2022

Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. Recessions can create lucrative new business opportunities because market conditions change. Sociallybuzz.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail TouchPoints

SEPTEMBER 22, 2022

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Kramer expects this to be offset by more promotional activity, which he called “one of the more significant levers that retailers can pull.”

Promotions 237

Promotions Fulfillment Inventory Management Drop-Shipping 237

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 273

Advertising Marketing Social Commerce Consumer 273

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. In-store traffic data also can help “fill in the blanks” for marketers looking at why promoted products don’t sell or grab customer attention.

Consumer 139

Consumer Payment Services Fulfillment Advertising 139

Small Biz Trends

JUNE 30, 2023

How Does Affiliate Marketing Work? Affiliate marketing harnesses the expertise of a range of persons for a more successful marketing plan while giving contributors a portion of the profit. It works by dividing the responsibility of product promotion and production between parties. billion U.S.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Inside Retail

NOVEMBER 21, 2022

We’ll help the business understand their needs across departments and categories, and they’ll use these insights to shape specific initiatives within the business across product, promotions and store design. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Small Biz Trends

JULY 8, 2021

Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. To help you out, we have collected here east-to-implement gift card promotion ideas for your business. Retail Marketing Statistics. The global retail market is growing. Online to Offline Shopping. image: Retail Dive.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly. Optimise supply with demand.

Promotions 98

Promotions Customer Experience Marketing Spend Store Operations 98

Retail Bound

MARCH 12, 2024

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

Marketing 90

Marketing Promotions Marketing Spend Planning 90

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Discounting and Promotions. Now that you have a great mix of products, they need to be priced appropriately.

Marketing 84

Marketing Promotions Markdowns Advertising 84

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.

Promotions 52

Promotions Customer Experience Marketing Spend Store Operations 52

Retalon

AUGUST 22, 2023

With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. You can lift AOV by optimizing cross-sells, upsells, discounts, and promotions around your most popular or high margin items.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41