Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. Christmas in the UK is already in full swing.

Marketing Spend 217

Marketing Spend Visual Merchandising Marketing Consumer 217

Retail TouchPoints

NOVEMBER 25, 2020

. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.”

Markdowns 188

Markdowns Fulfillment Shipping Marketing Spend 188

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 164

Marketing Payment Services Promotions Consumer 164

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. In-store traffic data also can help “fill in the blanks” for marketers looking at why promoted products don’t sell or grab customer attention.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 266

Advertising Marketing Social Commerce Consumer 266