Are you reaching the right shopper?
Markerketing Experts
MAY 9, 2019
Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”. appeared first on Shopper Marketing Experts.
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