Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 220

Social Commerce Advertising Marketing Consumer 220

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 268

Marketing Advertising Consumer Marketing Spend 268

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 270

Advertising Marketing Social Commerce Consumer 270

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

Customer Experience 310

Customer Experience Social Commerce Advertising Shopping 310

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 258

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. How Much will Spectator-Free Stadiums Stifle Retail Sales?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 191

Social Commerce Payment Services Marketing Shopping 191

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.

Merchant Services 284

Merchant Services Social Commerce Advertising Payment Services 284

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

Social Commerce 209

Social Commerce Loss Prevention Customer Experience Customer Retention 209

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

Social Commerce 208

Social Commerce Consumer Marketing Advertising 208

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 243

Marketing Consumer Advertising Social Commerce 243

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 232

Advertising Social Commerce Consumer Fulfillment 232

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Gamified advertising hinges on two core elements: challenge and reward.

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Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Advertising 277

Advertising Accounting Marketing Promotions 277

Retail TouchPoints

JULY 28, 2023

The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. TikTok has been quietly rolling out Shop across several markets, with some brands already testing Shop in the U.S. consumers sometime in August following tests in markets like the UK.

Merchant Services 224

Merchant Services Shopping Advertising Planning 224

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 248

Fulfillment Social Commerce Customer Retention Consumer 248

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 248

Merchant Services Finance Advertising Marketing 248

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc.

Advertising 193

Advertising Promotions Planning Shopping 193

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. I think that’s a big part of what is letting us take market share in the space.”

Advertising 282

Advertising Consumer Marketing Shopping 282

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 254

Social Commerce Accounting Marketing Planning 254

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 246

Merchant Services Advertising Management Shopping 246

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

Advertising 253

Advertising Accessories Marketing Fashion 253

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 226

Accessories Apparel Advertising Fashion 226

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. However, by carefully planning one’s approach to TikTok, business owners can avoid some common missteps.

Checkout 232

Checkout Marketing Advertising Point of Sale 232

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). They just manifest differently in different markets.” Build Trust Through Transparent CX.

Social Commerce 273

Social Commerce Returns Consumer Marketing 273

Retail TouchPoints

JULY 23, 2021

While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. It means understanding how and where to advertise. Create cost-effective advertising campaigns with Google Ads.

Fashion 263

Fashion Advertising Shopping Consumer 263

Inside Retail

JUNE 1, 2022

Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Market at the right time. Invest in digital marketing and retail media to maximise your presence in each channel. Fulfilment and delivery plans.

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

JULY 30, 2020

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

Merchant Services 251

Merchant Services Advertising Apparel Planning 251

Inside Retail

FEBRUARY 20, 2023

They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns. Amazon’s definition covers the advertising function, but not the other pieces. As a CX researcher, I find the whole martech space fascinating.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Retail TouchPoints

OCTOBER 12, 2023

Launched this past March , ARES was intended to take Snap’s prowess with augmented reality, developed over years for its Snapchat social media platform, and share that tech with the world through white-label enterprise-level solutions for virtual product fitting and try-on.

Advertising 228

Advertising Planning Social Commerce ATS 228

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Facilitating Connections Between Brands and Creators.

Advertising 280

Advertising Fulfillment Returns Shopping 280

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 267

Consumer Customer Experience Apparel Advertising 267

Retail Smart Guys

OCTOBER 10, 2022

It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. That said, these POS companies do not do any forecasting, but Retail Smart Guys will give you the industry’s best forecasting tools, helping you to plan your purchases and get faster turns! ??

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

Merchant Services 245

Merchant Services Payment Services Shopping Checkout 245

365 Retail

OCTOBER 27, 2022

We are now into Q4, the most significant selling period for many eCommerce businesses – AKA “the money quarter” As Black Friday, Cyber Monday, and Christmas all approach, maximising your success during this period is essential but that requires careful planning and navigation. 4 – Marketing.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Marketing Statistics.

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Specialty Store Specialty Retailers Social Commerce Advertising 138