Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

Social Commerce 267

Social Commerce Shopping Consumer Marketing 267

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 267

Marketing Advertising Consumer Marketing Spend 267

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 354

Consumer Marketing Promotions Management 354

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

Advertising 268

Advertising Marketing Social Commerce Consumer 268

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Redefining Retail: How Location Data Removes Friction from Shopper Experiences.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Retail Next

APRIL 1, 2021

Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40