Starbucks Unveils Evolved ‘Reinvention’ Plan
Retail TouchPoints
NOVEMBER 3, 2023
The new “Triple Shot” plan builds on the original reinvention strategy introduced by former CEO Howard Schultz at the company’s Investor Day in September 2022. Over the past five years, we have opened 9,000 stores — 7,000 of which were outside of the U.S.,” in fiscal 2024, with an ultimate long-term goal of 20,000 U.S.
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