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McDonald’s Marketing Strategy, 5 Reasons Why it’s Working

Indigo 9 Digital

After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). If you are curious about why McDonald’s marketing strategy worked in this instance then consider these five factors. franchisee marketing committee chair Vicki Chancellor.

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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Tim Hortons and Justin Bieber marketing campaign. Whether its ads in your social media feed, hauls on YouTube or a dancing TikTok marketing messages just won’t seem to go away and for good reason. If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Alibaba’s cloud computing business is the market leader in China. Co-founded in 2013 Cainiao is Alibaba’s logistics arm. Alibaba owns 63% of Cainiao. Source: Investopedia.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack tries to differentiate itself by adapting to local markets. Shake Shack’s philosophy is no different when its expanding into international markets. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

Now may be the perfect time for more DTC brands to explore physical retail — in a post-COVID-19 landscape with prime real estate more affordable than ever, and shoppers seeking social interaction as they become comfortable visiting retail stores again. An Emerging Retail Trend. shoppers between February and March 2020.

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