McDonald’s Marketing Strategy, 5 Reasons Why it’s Working
Indigo 9 Digital
JUNE 20, 2023
After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). If you are curious about why McDonald’s marketing strategy worked in this instance then consider these five factors. franchisee marketing committee chair Vicki Chancellor.
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