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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Tim Hortons and Justin Bieber marketing campaign. Whether its ads in your social media feed, hauls on YouTube or a dancing TikTok marketing messages just won’t seem to go away and for good reason. If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

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H&M expands at Lakeside – with launch of HOME offer

A1 Retail

Existing H&M store will also undergo remodel – with sustainability and customer experience will at core . Launched in 2013, this scheme allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. The expansion is indicative of continued confidence across the market.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down. per square foot for a mall space.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. Before Warby Parker entered the market, fashionable prescription eyeglasses were expensive. Without a large marketing budget at their disposal Warby Parker leveraged the platform of established brands in order to build its own.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

If you are curious about how to become the next Nike or McDonald’s consider these 15 steps you can start taking today to acquire new customers. Explore unconventional and creative marketing. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers.

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The Top 78 Jeff Bezos Quotes on Business, Innovation, Life and More

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer." Market research doesn't help. No customer was asking for Echo.

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. Extend beyond core eCommerce apps The best retailers don’t just have products or apps they have an ecosystem.