Indigo 9 Digital

MARCH 9, 2023

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

MARCH 8, 2023

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. “We s chief marketing officer. “A sees the importance of marketing.

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98

Indigo 9 Digital

MAY 31, 2022

From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. Before Warby Parker entered the market, fashionable prescription eyeglasses were expensive. Given the popularity of the brand it is clear that millions of consumers were also looking for a way to see, and look fashionable on a budget.

Fashion 98

Fashion Consumer Marketing Retail Trends 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. After that Samsung, Sony and Microsoft followed.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

MARCH 28, 2022

It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. To stem heavy losses from the program Blockbuster had to raise the price of the program causing customer churn.

Kiosk 122

Kiosk Returns Retail Trends ATS 122

Indigo 9 Digital

JANUARY 12, 2023

He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Consumers were finally given a way to access merchandise at much lower prices than what was available from nearby merchants. Retail stores. It was a runaway success.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. By 2018 it took 53 weeks.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

NOVEMBER 24, 2021

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

Management 52

Management Consumer Marketing Wholesale 52

Indigo 9 Digital

MARCH 28, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Market research doesn't help. Market research doesn’t help.” "All of my best decisions in business and in life have been made with heart, intuition, guts. not analysis.”

Customer Experience 64

Customer Experience ATS Marketing Retail Trends 64

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. Find the white space.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MAY 30, 2022

That year Nike launched its Consumer Direct Offence , an initiative “fueled by Nike’s Triple Double strategy: 2X Innovation, 2X Speed and 2X Direct connections with consumers.” Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale.

Wholesale 98

Wholesale Department Stores Bar Codes Consumer 98

Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

NOVEMBER 22, 2022

Then Block added Cash App in 2013. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Block believes that between Square and Cash App the addressable market opportunity is $200 billion up from $60 billion in 2017.

Merchant Services 52

Merchant Services Payment Services Retail Trends Accounting 52

Indigo 9 Digital

JULY 24, 2023

Consumers buy things from people and retailers they trust. Apple is the largest company in the world with a market capitalization of over a trillion dollars. Those products keep customers coming back to Apple year after year because Apple has a brand consumers trust. Market research doesn’t help.

Customer Retention 52

Customer Retention Drop-Shipping Consumer Fast Fashion 52

Rangeme

MARCH 31, 2022

From period products to sex toys and condoms, women-owned brands are breaking barriers when it comes to “taboo” topics in the consumer packaged goods (CPG) industry. The stigma that these products are somehow “dirty” or “gross” runs deep within societal and retail norms. FemmyCycle.

Beauty and Health 52

Beauty and Health Consumer Marketing Shipping 52